1. Workshop Crafting your Zonta Elevator Speech Sherri Brown
Zonta Club of St. Louis

2. What is a brand?

3. What does a brand stand for?
Features Attributes Benefits

4. What does a brand stand for?
FABs Ferrari BMW Volvo Ford Yugo

5. What does a brand stand for?
Features Attributes Benefits
How does it make you feel?

6. What is Zonta International’s Brand?
Features Attributes Benefits

7. What is Your Club’s Brand?
Features Attributes Benefits

8. Who are you? and Why do you belong/stay with Zonta?
What is YOUR Brand?
Who are you? and Why do you belong/stay with Zonta?

9. What is an ‘Elevator Pitch’?
Brief message about you and/or your organization Usually very short Grabs attention, says a lot in a few words

10. Elements of a good Elevator Pitch
About you What do you do/offer? What are the benefits? How do you do it? Call for Action

11. Crafting your Zonta Elevator Pitch
About Zonta What do you do/ offer? What are the benefits? How do you do it? Call for Action
Write one sentence for each topic
Connect and Fine tune
Practice