1. #PSUsocial
Christie Clancy, social media specialist | Bill Zimmerman, social media manager

2. Would you share your tweet, post or image?
SHARED
retweeted, regrammed, shared
2. “Shared”
tagged, liked,

3. Five tips for getting the share
1. You talking to me? Know your audience 2. Time’s are a changin’ Know when your audience is checking in 3. Quite the character 140 characters, elevator pitch 4. Picture it … Images, images, images 5. Live from Penn State … FB Live -- Periscope -- Instagram Stories -- etc.

4. Facebook
Insights – Who When Where

5. Facebook The write stuff Short, concise posts Get the picture
250 characters or less
40 characters “ideal”
Hashtag?
Tag it, target it
Location, location, location
Get the picture
Good images, non stock
Native videos
Graphics
Only a photo?
Caption it!

6. Twitter
Analytics – Influencers Testing

7. Twitter Take it to the limit Using 140 characters Media = 0
Hashtag and Tag
Be relevant
Picture day

8. Across the platforms From here to there
When sharing across your platforms, using a management tool makes a smooth transition from platform to platform.

9. Facebook live VS Periscope What’s the difference?
And we’re live!
Facebook live VS Periscope What’s the difference?

10. 3, 2, 1
Chats and interviews with experts F P Get the feeling “you are there” at live events F P Special accessories/parts needed F P Analytics F P Engagement/Interaction F P Audience ? ? Capacity F P

11. Thank you Christie – cmc214@psu.edu Bill – wfz1@psu.edu
#PSUsocial
Questions?
Thank you
Christie –
Bill –