1. Building Your Personal Brand How to be authentic and differentiate yourself

2. Personal Branding A leadership requirement
NOT a self-promotion campaign
Your personal brand is your trademark
Consistency and authenticity

3. Self-Awareness Quiz Write down 10 adjectives that best describe you
Ask 5 people who know you to do the same
How do they compare?
How do you want to be described in three years?

4. Be Authentic and Consistent
Are you an influencer?
Are you an expert?
Do you always deliver?
Do you seek feedback?

5. Create Your Brand Plan Your Brand Mission Your Brand Benefit
Objective Target Audience
Reason to Believe
How to Get There

6. Values Based Skills Cross Cultural Collaboration Adaptability
Learning Agility

7. How to Stand Out in a Crowd
Speaking
Publishing
Online Presence
Online Presence
Social Media publishing and connections
Blogs
Search Engine key words

8. What “Key Words” Define You?

9. Your Elevator Pitch Be authentic Convey your personality
It’s about hard skills and soft skills
How do you differentiate yourself?
Practice, practice, practice

10. OWN IT!
The sooner you stop believing that everyone else knows more than you do, THE SOONER DOORS WILL OPEN FOR YOU.

11. Karen Greenbaum kgreenbaum@aesc.org
Karen Greenbaum