1. Buying Motives & Comparison Shopping
Introduction to Business & Marketing

2. Buying Motives
Reasoning vs. Emotion

3. Based on Reasoning Price Convenience Safety Health Quality
Guarantee/Warranty

4. Based on Emotion Style Color Family / Peer Approval
Celebrity Endorsement
Power

5. Smart Shoppers Take your time before purchasing
Time your purchase for best pricing
Avoid impulse buying
Learn how to Comparison Shop

6. Comparison Shopping Smart shoppers know how to: Compare Sales
Compute per unit cost
Compare Sales
Promotional Sales
Clearance Sales
Research Products

7. Compute per unit cost Sometimes prices vary by size
Read labels for the size/weight of each product
Figure out how much you are paying per unit
Peanut Butter – Brand A
8 oz.
$1.60 per jar
Peanut Butter – Brand B
20 oz.
$3.00 per jar

8. Compare Sales Promotional Sales Clearance Sales
Limited-time offer that may happen once or on a recurring basis
“30% off entire store – this week only!”
Clearance Sales
Final offer used to quickly sell the remaining stock of products
“30% off the lowest marked price”

9. Research Products Types of Merchants Full-service Discount Specialty
Outlet
Supermarket
Warehouse
Convenience Stores

10. Activity:
It is now time for you to be a comparison shopper …