1. REWE GROUP INSIGHT DECK
Growth markets and strategic initiatives
MATTHIAS QUECK
August 2013
Research Director

2. All data correct at time of publishing.
Contents
Introduction
Major Strategic Initiatives
Key Markets
Conclusions & Implications
Further Reading
All data correct at time of publishing.

3. 1. Introduction

4. Corporate Structure Full-Range National* Full-Range International
1. Introduction
Corporate Structure
Germany-based co-operative Rewe Group is one of the leading multi-channel retailers in Europe, with a focus on grocery retailing but also travel and tourism. With its stronghold in Germany and Austria, its foreign operations - consisting mainly of supermarkets and discounters - are spread across Central & Eastern Europe, but also Italy. A member of Coopernic, Rewe Group focuses on organic growth, as well as smaller-sized acquisitions.
Full-Range National*
Temma
Toom
Rewe, Rewe City
Nahkauf
etc.
Full-Range International
Billa
Merkur
ADEG, AGM
Bipa
Discount
National*
International
Penny
XXL Mega Discount
Specialist Stores (National*)
Travel & Tourism
Toom BauMarkt
ProMarkt
ITS, DER, etc.
Note: * National refers to Germany

5. Rewe Group Corporate Management – Management Board
1. Introduction
Rewe Group Corporate Management – Management Board
Alain Caparros CEO
in charge of:
Full-range International,
Travel and Tourism,
HR/HR Development Combine,
Auditing Combine,
Executive Development,
Strategy/Business Development,
Legal Affairs and Governance/Compliance Combine,
Controlling Combine,
Corporate Communication
Manfred Esser
Member of the Management Board
in charge of:
Strategic purchasing,
Quality assurance, Production,
Discount international, Coopernic,
Shopper marketing
Jan Kunath
MD of Penny National, Member of the Management Board
in charge of:
Discount National (Penny)
Lionel Souque
MD of Rewe Markt, Member of the Management Board
in charge of:
Full-Range National
Frank Wiemer
COO, Member of the Management Board
in charge of:
Specialist stores national, Logistics,
Corporate security
Dr Christian Mielsch
CFO, Member of the Management Board
in charge of:
Finance and Business Administration,
IT and Investment Property divisions
© Rewe Group
Note: ‘National’ refers to Germany; photo source: Rewe Group