1. Primary Longman Elect
5A Chapter 5
Text Type
Advertisements

2. Advertisements tell us about products they want us to buy.

3. Like posters, advertisements need to be eye-catching to make us interested in the product. Posters are often for events and we can see them on walls.

4. Advertisements are for products
Advertisements are for products. We can see advertisements on walls too, but also in newspapers and magazines.

5. They can be very simple with just a picture and a brand name.
Beans jeans

6. Advertisements can contain a lot of information too
Advertisements can contain a lot of information too. This is an advertisement for a travel agent.

7. Catchy titles

8. Positive adjectives

9. Beautiful photos

10. Special offers

11. An ‘early bird’ is someone who books early and gets a special price
An ‘early bird’ is someone who books early and gets a special price. It comes from the saying ‘the early bird catches the worm’.

12. Advertisements sometimes use questions too
Advertisements sometimes use questions too. They make you think about the product.

13. Practice
Which photo would we see in an advertisement?

14. Fine Perfect Average Fantastic Great
Which positive adjectives can we see in advertisements?
Perfect
Average
Fantastic
Great
Fine

15. Which is the catchy title?
Super Singapore!
An exciting tour around
Singapore visiting many famous
places on the way!

16. The End