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Verde fazendo cor-de-rosa
Mary Kay Global Environmental Sustainability Program Cristi Gomez ▪ Sustainability Leadership Forum▪ 7 Dec 2012 Rosafarbenes tungrün Verde fazendo cor-de-rosa El rosa enverdece Le rosa se met au vert
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I feel very strongly that we must do everything in our power to save our planet or our grandchildren will not have a place to live. Let me emphasize that Mary Kay is an environmental leader because we strongly feel it is the right thing to do – Mary Kay Ash, 1994
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Who When What & Why Where
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What Environmental Regulatory Compliance Corporate Social Environmental Sustainability Green Products and Packaging Pink Doing Green is an overarching program that encompasses all corporate environmental initiatives. Responsibility
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What Supports our Environmental Policy and other Corporate initiatives
Mary Kay's mission is to enrich women's lives. As a global corporation, we understand that our influence is far reaching. By promoting and implementing sustainable operations, we have a positive impact on the quality of life of our employees, the Mary Kay Independent Sales Force, consumers and future generations. We commit ourselves to a positive legacy of environmental sustainability through pollution prevention, resource conservation, regulatory compliance, and continual improvement.
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Who All Mary Kay employees, Independent Sales Force Members and customers
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Who Grass Roots program which has consistently achieved executive support. Executive Team Pink Doing Green Steering Team Team includes key division leaders Supply Chain Operations Facilities R&D CSR Brand Development Distribution Human Resources Sales & Marketing International Subsidiaries
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When Mary Kay has a long history of environmental sustainability
1989 – Comprehensive Corporate Recycling Program 1990 – Introduced green packaging Refillable compacts Packaging containing recycled material 1993 – Mary Kay received the first Fashion and Environment Award from UNEP 2007 and 2009 – Mary Kay China awarded the Model Unit of Environmental Protection by the Environmental Protection Bureau of the Hangzhou Economic and Development Area 2011 – Multiple Mary Kay sites go zero-landfill
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Where Global Program Mary Kay has a physical presence in 31+ countries. North & South America Asia Pacific Europe Australia Mary Kay owned manufacturing sites in Dallas and China.
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Why “It is the right thing to do.” Additionally,
Reduces compliance risk Reduces risk of supply chain disruption Reduces public relations risk Cost savings through environmental efficiencies Maintains competiveness Summer 2011 Summer 2012
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Why Maintain Competitiveness Elevates the Brand
2011 CSR survey (US) found environmental sustainability to be a top question asked by customers and potential recruits 46% agreed that PDG impacted how much their customers purchased. 54% agreed that PDG impacted customer purchases. 42% agreed that PDG helped them book a class.
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Who When What & Why Where
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Environmental Respect Continuous Improvement
Engagement Continuous Improvement 3 cogs of a successful sustainability program HOW
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$ & WATER Energy Waste We focus on reducing the amount of
Cost Savings through Efficiencies & Energy $ Waste at Mary Kay facilities around the world
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ZERO- LANDFILL At our Global Manufacturing Facility and 7 Distribution Centers Continuous improvement targets reduction of total waste
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25% REDUCED We energy usage at Dallas facilities by
Saving enough energy to power a small town!* * Approximately 1200 average US homes
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Global supply chain 21% Carbon Footprint
In its first year, our cargo quilt program reduced our transportation carbon footprint by 21% Cargo quilts insulate and protect shipments, eliminating the need for temperature-controlled shipping containers.
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Employee Engagement Integrate environmental sustainability in everyday activities little things make BIG IMPACTS
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Employee Engagement Did You Know… Recycling Double-sided printing
Included in New Employee Orientation Did You Know… Recycling Double-sided printing Turn lights off when leaving rooms/ offices … It takes 3 gallons of water to make 1 sheet of paper little things make BIG IMPACTS
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Botanical Effects Green Packaging Flip-top caps
1/3 less plastic than traditional caps Tubes 50% post consumer recycled content Freshener bottle Now recyclable! Cartons Recyclable 100% post consumer recycled content Forest Stewardship Council certified Printed with soy ink The Forest Stewardship Council (FCS) is dedicated to supporting the practice of sustainable forestry worldwide. FSC-certified paper and print products contribute to conservation, responsible management and community-level benefits for people near the forests that provide the paper.
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Communication Social Media Traditional Facebook Twitter
Mary Kay Way Blog Traditional InsideMK (employees) Applause (US)
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NGO Partnership Arbor Day Foundation Planted ~500,000 trees
Colorado, Idaho, Texas and other locations around the globe Nature Explore Classrooms Connecting children with nature
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Verde fazendo cor-de-rosa
Thank you! Rosafarbenes tungrün Verde fazendo cor-de-rosa El rosa enverdece Le rosa se met au vert
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