1. JuiceWaala Presented by- Name Roll No. Nidhi Subramanian 2016PGP231
Nilesh Raj
2016PGP236
Mohit Nimbalkar
2016PGP237
Krupal Patel
2016PGP261
Pooja Thakur
2016PGP267
Pradyumna Choudhary
2013IPM061
Pranjali Silimkar
2016PGP278
Priyanka Goyal
2016PGP287
Priyanka Mohanta
2016PGP288

2. Introduction
Market:
Juice industry is one of the fastest growing businesses in India
Changing lifestyle and increase in income levels have increased the consumption of fruit juices
Untapped market, since no home delivery option
Increasing level of health consciousness

3. Description of venture
Fresh fruit juices without any preservatives
Monthly subscription
Home delivery of juices
Customers can select the fruit juice he wants
Free trial for people who have taken subscription

4. USP 100% natural No preservatives Delivery at doorstep
Delivery even on weekends
Well-planned schedule to take care of your diet

5. Organizational Plan 10-12 delivery personnel
4-5 employees for juice preparation
1 Administrator
The delivery persons will work in shifts of 6 AM to 9 AM and 5 PM to 7 PM
Other employees will work in shifts of 5 AM to AM and 4 PM to 6.30 PM

6. Target Market Students living in hostels or PGs Households
Hotels and Restaurants
Working Professionals

7. Promotional Strategy Juice pack Normal Pack (250 ml)
We will position our product as
100 % natural
Good taste
Reasonable Price
No added preservatives

8. Marketing Strategy
Collaborate with the newspaper delivery boy to put our pamphlets in the newspapers that he delivers every morning
Put our posters & promotional stalls in campuses and office areas
Use social media for customer demand reviews and feedback

9. Operation Plan Purchase fruits from local vendors everyday
Prepare fresh fruit juices and pack them
After packing, distribute the packets according to customer orders
Use of bikes for delivering the juices
A website where customers can place the order & subscribe our product

10. SWOT Analysis STRENGTH WEAKNESS OPPORTUNITY THREAT
Easy accessibility to raw materials
Very little competition
Untapped market
Health oriented
Reasonable price
WEAKNESS
Seasonal availability of fruits and vegetables
Dependence on monsoon
Lack of trust
Competition from packaged juices
OPPORTUNITY
More health conscious population
Growing number of people staying in hostels and PGs
Competitive advantage over carbonated soft drinks
Markets in other cities
THREAT
New players may enter the market
Sudden shifts in tastes and preferences of people

11. Funding Private funding Reason: Not a high initial fund requirement
Saves us interest on loan
Easier to break even
Subscription funding

12. Future Plans
Initially we will work only in one city but later on we will expand in all the metropolitan cities.
After building our brand value we are also planning to sell healthy snacks like sprout, fruit plates, etc. on customer demand.
We would sponsor events related to health and physical fitness.

13. Exit Strategy Wind up Sell off all the assets Refrigerator Bikes
Kitchen appliances

14. THANK YOU