1. The Society of Women Engineers
Strategic Plan and FY16 Operational Goals
Colleen M. Layman
FY16 SWE President

2. Agenda
FY16 Theme
Strategic Goals
FY16 Operational Goals

3. FY16 Theme

4. SWE Strategic Goals
Professional
Excellence
GOAL 1: SWE will develop women engineers at all stages of their personal and professional lives.
Globalization
GOAL 2: SWE will be recognized as a global, inclusive organization, promoting diversity and inclusion and serving women engineers wherever they are.
Advocacy
GOAL 3: SWE will advocate for the inclusion and success of women, present and prospective, in engineering and technology.

5. Strategic Goal #1 – Professional Excellence
GOAL 1: SWE will develop women engineers at all stages of their personal and professional lives.
Strategic Objective
Operational Goal
1.1 Develop an education-, experience-, and exposure-based portfolio for all career and life stages and paths
Investigate the programming needs of international members and develop a plan for serving this member segment Owner: Executive Director
1.2 Develop new markets and strengthen existing markets for the education, experience, and exposure portfolio.
Investigate the needs of small businesses and the women in these organizations as well as the needs of female entrepreneurs and propose options for serving these member segments Owner: Speaker of the Senate

6. Strategic Goal #2 – Globalization
GOAL 2: SWE will be recognized as a global, inclusive organization, promoting diversity and inclusion and serving women engineers wherever they are.
Strategic Objective
Operational Goal
2.1 Partner with global employers to promote the SWE brand.
2.1.1 Conduct at least 3 employer roundtables in various target geographies; create list of deliverables and a timeline for implementation
Owner: Executive Director
2.2 Partner with other organizations to promote achievement of common goals through the SWE brand.
2.2.1 Investigate opportunities for SWE to collaborate and partner with other organizations to achieve our diversity & inclusion, advocacy, and member services goals.

7. Strategic Goal #2 – Globalization
GOAL 2: SWE will be recognized as a global, inclusive organization, promoting diversity and inclusion and serving women engineers wherever they are.
Strategic Objective
Operational Goal
2.3 Develop a flexible SWE governance structure that supports globalization and inclusion.
2.3.1 Create a 3 to 5 year transition plan to phase in all approved findings of the consultant. Owner: Director of Strategic Initiatives
2.3.2 Expand and continue to implement the ambassadors and affiliates programs. Evaluate and implement lessons learned from inaugural year.
Owner: Executive Director

8. Strategic Goal #3 – Advocacy
GOAL 3: SWE will advocate for the inclusion and success of women, present and prospective, in engineering and technology.
Strategic Objective
Operational Goal
3.1 Lead advocacy efforts with government and through the media.
3.1.1 Develop and launch resources for members to advocate at the local level Owner: Director of Advocacy
3.2 Provide resources for individuals to advocate for the Society’s Mission and for themselves.
3.2.1 Evaluate existing programs and services to determine remaining gaps to support advocacy efforts
Owner: Director of Advocacy
3.2.1 Develop and implement new awards in FY16 per Awards Strategy Owner: Director of Strategic Initiatives

9. Strategic Goal #3 – Advocacy
GOAL 3: SWE will advocate for the inclusion and success of women, present and prospective, in engineering and technology.
Strategic Objective
Operational Goal
3.3 Create opportunities for and improve access to careers in engineering and technology by impacting those who influence career choices for women and girls.
Increase exposure of and participation in SWE Next program
Owner: Director of Regions
3.4 Advocate with employers and academic institutions for the recruitment, retention and advancement of women on women’s own terms.
3.4.1 Define and identify partnership opportunities between industry and SWE’s academic community Owner: Director of Membership Initiatives
3.4.2 Implement best practices for sections to work with employee networking, affinity, or resource groups Owner: Director of Membership Initiatives

10. SWE Core Values Integrity Inclusive Environmental Mutual Support
Professional Excellence
Trust