1. By: Ben York and Tyler Best
Final Project
By: Ben York and Tyler Best

3. What Makes Them Different?
Popcorn snack that is low in calories, gluten-free, free of preservatives and free of artificial ingredients
Part of the healthy snacking and natural ingredient trend
Skinny Pop is rapidly growing
One of the healthier snacks available for purchase at large grocery stores

4. “SkinnyPop starts with a premium popcorn kernel, sunflower oil and the perfect amount of salt. From there, Pure Popped Perfection™ says it all. Our popcorn has no GMOs, gluten or preservatives, making SkinnyPop a tasty, guilt-free snack.”

5. Values Taste Calorie-conscious Simple Ingredients Healthy Snacking
Fun Flavors

6. Demographic Change

7. Strengths and Weaknesses
All natural ingredients
Good for parents that want to give their children healthy snacks
Variety of flavors for different kinds of snacking
Weaknesses
Costly to make product with natural ingredients
Brand name isn’t well-known with demographic

8. Opportunities and Threats
Expand to new market
Make healthy eating more affordable
Give kids a healthier snack instead of potato chips
Threats
Competition like Smart Food and Boom Chicka Pop
Hard to process quality food with good ingredients cheaply

9. Semantic-Differential
Rate your overall preference to snacks:
Healthy snacks or not healthy snacks
Salty or sweet
Large portions or small portions

10. Likert Scale My most preferred snack food is popcorn: Strongly Agree
Neutral
Disagree
Strongly Disagree

11. Guttman Scale Place a checkmark next to each statement you agree with:
I like salty snacks
I eat popcorn when I want a salty snack
I eat popcorn as my default snack
I buy popcorn every time I go to the movies

12. Michelle Obama
Former First Lady
Health Activist

13. Social media post Tweet
Hey movie goers! Why not pick up a bag of Skinny Pop Popcorn on the way to your movie? Go to your local convenience store today to complete your perfect movie theater experience!

14. How to Market to the New Demographic
Lower prices on products
Create smaller quantity (snack size) products to cut down on immediate costs
Push product to lower income convenience stores
K-Mart
Costco

15. Website Analysis Pros Cons
Displays different products almost immediately
Fast loading time
Appeal to younger generation through Twitter/Pintrest layout
Cons
Never ending stream of social media inputs
No return to top button

16. Products