1. OVERVIEW OF TRAVEL, TOURISM, AND RECREATION MARKETING
2.02 Interpret travel, tourism and recreation industry trends. 1

2. General Trends in the Travel and Tourism Industry
Safety and security are of major concern.
Family travel continues to be important.
There is increasing awareness of the influences of world culture and the resulting diversity.
The impact of global economic change on national economies is increasing.
Baby Boomer generation continues to dominate.

3. General Trends in the Travel and Tourism Industry (cont.)
Increased interest in sporting events results in travel.
Package tours continue to be popular.
There is a shift from mass marketing to niche marketing.
There is continued concern for environmental and cultural aspects of tourism.

4. General Trends in the Travel and Tourism Industry (cont.)
There is need for support of tourism development from all levels of government.
Tourism development is one of NC’s top priorities.

5. Trends in Transylvania County
Domestic Tourism in Transylvania County generated an economic impact of $71.75 million in 2010…a 1.69% increase from 2009.
In 2010, Transylvania County ranked 45th in travel impact among North Carolina's 100 Counties.
Source:

6. Transylvania County, cont.
More than 690 jobs in Transylvania were directly attributable to travel and tourism.
Travel generated a $13.01 million payroll in 2010.
State and local tax revenues from travel to Transylvania County amounted to $6.53 million.
A $ tax saving to each county resident

7. Popular Attractions Brevard Music Center Pisgah National Forest
Cradle of Forestry in an American National Historic Site
DuPont State Forest and waterfalls
Whitewater and Looking Glass Falls
Sliding Rock
French Broad River

8. Technology Trends in the Travel Industry
Communications and information technology
Transportation
Recreation equipment
Outer space tourism
Space hotel
Inner space—deep ocean exploration