1. Cable delivers high consumer concentrations in all genres
Cable programming represents your best opportunity to invest in consumer dense environments—not just in news but in entertainment and sports programming as well.
Consumer Density Matters in Cleveland
LOCAL BROADCAST NEWS AUDIENCE: INDEX OF A HHI $100K+ CONSUMER RATINGS VS. A25-54 DEMO RATINGS: CLEVELAND
A25-54 $100K
A25-54 New Car Prospect
WEWS
AM News
111 91
Late News
100
140
WKRK 53 6 28 83
WKYC 62
119
175
196
WJW 99 82 97
104
SPOT CABLE PROGRAMS: INDEX OF A25-54 HHI $100K+ CONSUMER RATINGS VS. A25-54 DEMO RATINGS: CLEVELAND
A25-54 $100K
A25-54 New Car Prospect
BBCA
Orphan Black
141
114
BRAVO
Million Dollar Listing
216
173
CNN
A. Bourdain, Parts Unknown
138
157
DISC
Fast n’ Loud
144
264
ESPN
NBA Playoff Conf. Finals
126
132
FOOD
Diners, Drive-ins and Dives
100
117
HGTV
Property Bros.
142
148
MSNBC
Rachel Maddow
121
124
Spike
Bar Rescue
119
106
TNT
The Last Ship
109
145
Shouldn’t every part of your local television media schedule be consumer dense? Smart points guarantees it. Keeping you in the know
Nielsen has the information that allows agencies and clients to know the “Consumer Density” of programming, including local broadcast news qualitative data. Today you can access consumer ratings like new car buyers, homeowners, HH income $75K+, parents, and many more consumer variables. Evaluating traditional demo GRPs side by side with consumer GRPs reveals the true value of every line item in your schedule—the ones that engage consumers—and the ones that don’t. Below is a comparison of broadcast early and late local news versus a wide selection of entertainment, news and sports programming on cable in Boston.
Cable has hundreds of dayparts and programs where the consumer ratings for A25-54 with Household Incomes over $75K are far higher than a traditional demo rating. That’s where extraordinary value lives and we can help you find it. Conversely, broadcast stations have few early and late newscasts that appeal to consumers. You have to wonder why up to half of local broadcast television investment ends up there.
Source: Nielsen , ABC, CBS, NBC and FOX affiliates, Cleveland local news, May – July AM News 4:30 to 5A M-F, run in NPower 5:30-6A to accommodate Nielsen 6a-6a clock.
Source: Nielsen May-July 2016 Cleveland. A selection of regularly scheduled Cable programming M-Su 7P-11P targeted to consumers A25–54 100K+. New Car Prospect defined as having purchased new car in last three years

2. Cable delivers high consumer concentrations in all genres
Cable programming represents your best opportunity to invest in consumer dense environments—not just in news but in entertainment and sports programming as well.
Consumer Density Matters in Cleveland
LOCAL BROADCAST NEWS AUDIENCE: INDEX OF A HHI $50K+ CONSUMER RATINGS VS. A25-54 DEMO RATINGS: CLEVELAND
A25-54 $50K
A25-54 New Car Prospect
WEWS
AM News 98 91
Late News 93
140
WKRK 71 6 68 83
WKYC 81
119 97
196
WJW 79 82 88
104
SPOT CABLE PROGRAMS: INDEX OF A25-54 HHI $50K+ CONSUMER RATINGS VS. A25-54 DEMO RATINGS: CLEVELAND
A25-54 $50K
A25-54 New Car Prospect
BBCA
Orphan Black 83
114
BRAVO
Million Dollar Listing
149
173
CNN
A. Bourdain, Parts Unknown
139
157
DISC
Fast n’ Loud
122
264
ESPN
NBA Playoff Conf. Finals
111
132
FOOD
Diners, Drive-ins and Dives 96
117
HGTV
Property Bros.
119
148
MSNBC
Rachel Maddow
116
124
Spike
Bar Rescue
101
106
TNT
The Last Ship
145
Shouldn’t every part of your local television media schedule be consumer dense? Smart points guarantees it. Keeping you in the know
Nielsen has the information that allows agencies and clients to know the “Consumer Density” of programming, including local broadcast news qualitative data. Today you can access consumer ratings like new car buyers, homeowners, HH income $75K+, parents, and many more consumer variables. Evaluating traditional demo GRPs side by side with consumer GRPs reveals the true value of every line item in your schedule—the ones that engage consumers—and the ones that don’t. Below is a comparison of broadcast early and late local news versus a wide selection of entertainment, news and sports programming on cable in Boston.
Cable has hundreds of dayparts and programs where the consumer ratings for A25-54 with Household Incomes over $75K are far higher than a traditional demo rating. That’s where extraordinary value lives and we can help you find it. Conversely, broadcast stations have few early and late newscasts that appeal to consumers. You have to wonder why up to half of local broadcast television investment ends up there.
Source: Nielsen , ABC, CBS, NBC and FOX affiliates, Cleveland local news, May – July AM News 4:30 to 5A M-F, run in NPower 5:30-6A to accommodate Nielsen 6a-6a clock.
Source: Nielsen May-July 2016 Cleveland. A selection of regularly scheduled Cable programming M-Su 7P-11P targeted to consumers A25–54 50K+. New Car Prospect defined as having purchased new car in last three years