1. Project START – Success Through Assistive Rehabilitative Technology
Mississippi Department of Rehabilitation Services

2. Marketing Plan Radio Television AT Awareness Week Mini Conferences
Focus on Rural and Underserved Areas

3. Marketing Plan
A media campaign for Project START was developed that targeted two audiences with two separate spots in radio and television advertising. One spot targeted potential consumers/clients while the other targeted individuals with AT equipment to donate.

5. Partnerships Two Men & Truck Independent Living Centers
Durable Medical Companies
Technology Vendors
Department of Education

6. Partnerships United Methodist Churches Baptist Churches
Health Departments
Veterans Administration

7. Outcomes
Received 73 Donations
Trained 560 consumers

8. Increased Access 25 Computers 20 Mobility 1 Lift 3 Transfer Boards
25 Repairs
Savings $29,523.60

13. How to find us: Dorothy Young 1-601-987-4872
Visit the Project START webpage at