1. Colourful Brabant Works!
Promotion team of young migrants as an instrument to open up the labor market
Colourful Brabant Works

2. Colourful Brabant Works
Content
Background project
What is a promotion team?
Results
Discussion and questions
Colourful Brabant Works

3. National context project: The Netherlands
National context shapes project
Understanding project from perspective other countries
Transnational transfer, dissemination and mainstreaming
Colourful Brabant Works

4. Colourful Brabant Works
Background project
Fierce debate migrants
Negative imaging of non native young in society
Young migrants wants to fight prejudice themselves
Paradigm shift
Empowering young migrants
Colourful Brabant Works

5. Essentials of the project
Empowerment young migrants (second generation)
Role model
Social and political mobilization of ethnic factor
Bringing young migrants in contact with key figures with established networks in the labor market
Colourful Brabant Works

6. What is a promotion team?
A group of motivated and enthusiastic young people who work together in a team to achieve common goals.
Colourful Brabant Works

7. Colourful Brabant Works
Goals promotion team
Improving position of migrant youngsters in education and on the labor market
Enrole trainee ships for migrants youngsters
Improve collaboration between non natives and natives
Colourful Brabant Works

8. Activities promotion teams
Learn how to debate, train presentation techniques,etc
Inform employers, education managers and policy makers
Organizing big meetings aimed at improving relation between natives and non-natives.
Colourful Brabant Works

9. Colourful Brabant Works
Organization
10 promotion teams
Many cities in the Province of Noord-Brabant
Organizational setting for operation: school for vocational training, welfare organization or voluntary organization
Regional committees of recommendation
Colourful Brabant Works

10. Regional committee of recommendation
Consists of employers, mayors, members of the city board
Linking young migrants to the networks of the committee members
Thus making access to the labour market easier for the young
Colourful Brabant Works

11. Results 1: Added value for young migrants
Soft skills acquired (presentation, networking, etc.)
Problem solving capacities improved
Self awareness strengthened
Capacity to cooperate and take joint action improved
200 internships
Colourful Brabant Works

12. Results 2: How employers are affected by youngsters
Direct face to face meeting with promotion team generate positive feeling and attitude toward young migrants
More readiness to open up traineeships, work placements and jobs for young migrants
Offering 200 traineeships
Colourful Brabant Works

13. Results 3: How policy makers are affected by the young
Meeting with young migrants generate a lot of media attention for policymakers
More positive feeling and attitude toward potential young migrants in the labor market
Readiness policymakers to implement empowerment and use of migrant role models in labor market policy
Dispersion of promotion team across the country
Continuation of project Colourful Brabant in period
Colourful Brabant Works

14. The Equal-project Colourful Brabant (Kleurrijk Brabant Werkt) is initiated by the province of Noord-Brabant and executed by Palet, adviseurs diversiteit and PSW Arbeidsmarktadvies.