1. Advocacy - Using Social Media to Publicise Your Repository
Misha Jepson June 2012 Graduate School and Research Services Coordinator
Advocacy - Using Social Media to
Publicise Your Repository
RSP Webinar June 2012
Glyndŵr University Research Online

2. Why whisper when you can shout?
NASA Goddard Photo cc
Why whisper when you can shout?
Introduction
Marketing
The Repository
The University
Yourself

3. Marketing in a new age Social Media
2 years of learning
It is a whole new world out there and we can be part of it
World UK
Repository Wrexham
Leaflets & Posters
s and internal news
Presentations
Competitions

4. Copyright Misha Jepson 2011
Social Media
What are your future plans?
Copyright Misha Jepson 2011

5. Open Access & Social Media
Social Media the future?
Share
Open Access & Social Media go
hand in hand
Who can you reach?
Internet Minute
Copyright Aphrodite 5

6. Branding and Marketing
© art designer PLoS cc
Misha Jepson Google search
Do people know About your repository link Who you are What you do
Copyright Misha Jepson 2011
Copyright Misha Jepson 2011

7. Linking to the Repository Website
Links = higher Google ranking
RSS feeds example
Ensure all your sites
are linked
check by searching via Link:your url

8. Twitter (108 followers) @glyndwr_repos twitter
News and You
Twitter (108 twitter
Facebook link
LinkedIn 55 million members, your profile, collaboration, mention articles Link

9. Researcher Newsletter scribe Moodle
Marketing and sharing
Slide Share link
Researcher Newsletter scribe Moodle
Blog link

10. Links Repository Blog Slideshare* Newsletter OA Moodle Facebook
RSS Feed
Facebook
LinkedIn
Twitter news
Other*

11. How to share quickly and easily
Hootsuite
Twitter
@glyndwr_repos
Facebook
@glyndwr_pgr
LinkedIn
My profile
Other
Message

12. Does it work? Date introduced 484 visits wider coverage Slideshare
Facebook
Blog
Twitter Newsletter
484 visits
wider coverage

13. Copyright Misha Jepson 2011
What scares you ?
Copyright ©
Publishers rules
Damaging your reputation,
representing your organisation,
not having anything to say?
Post/pre print
Post print
Pre print No
Copyright Misha Jepson 2011

14. Tips Don’t share private info. Once online its there forever
Monitor accounts
for spam
Interact with followers
If you find something interesting
share it with others

15. Copyright Alexindigo cc.
Your next step
Gain support
Be safe
Have Fun
Copyright Alexindigo cc.

16. Social Media Getting Started
Twitter 140c, talk about your area of interest
Twitter explained here
Hootsuite accounts link
LinkedIn 55 million members, your profile, networking, tweeter feed
Shorten URL’s Bitly
Facebook

17. Any Questions? Misha Jepson d.jepson@glyndwr.ac.uk
Glyndŵr University Research Online
Copyright Misha Jepson 2010
Misha Jepson
Build and protect your brand
You are marketing
yourself
your repository
your University