1. How do you presently get business? Is it getting more challenging?
How to build your business brand and get enquiries without having to spend a lot of $$$ and time
How do you presently get business?
Is it getting more challenging?
Ask prospect:
How do you presently get business?
Typical answers: Referrals, Networking, Flyers, Advertising.
Is it getting more challenging?

2. About NPQ
We provides SMEs and other corporations with alternative marketing channels, to create additional revenue without increasing the cost per sale OR increasing marketing budget
We deliver the World's FIRST and ONLY 1-on-1 professional business consultancy program, that provides a proven Marketing Re-engineering Process, delivers an effective Digital Marketing System, and empowers clients through Business Coaching.

3. NPQ Solutions
Certificate in Social Media Marketing
1st in Asia
Blended Learning: Training + Coaching + Project
Internationally Recognised: Certified by IPMA, UK
NPQ Business Portal
Web 2.0 Sales and Marketing Office
One SME Per Industry Per Location
Guaranteed 1st 3 pages in Google or Money Back!
NPQ Optimization Project
Content, Conversation, Community
Design + Build + Operate + Maintain
Supported by NPQ Coach and Social Media Exec

4. NPQ Co-Founder, Willy Lim
Willy Lim, co-founder of NPQ, was a Singapore Government scholar who graduated with a Masters Degree from National University of Singapore. He had served in the defense industry as a business consultant, before starting his own direct marketing training business during the recession in the year By incorporating a system driven business model using the NPQ Marketing SystemTM Strategy to expand his business, he has built significant businesses in Singapore, Malaysia and China. On one occasion, he built and trained a FMCG sales force from zero to over USD 200,000 of monthly revenue in less than 6 months.

5. NPQ Co-Founder, KC See
KC See, co-founder of NPQ, an accountant by profession, has been in business for the last 24 years, having built numerous businesses in various industries. He started MasteryAsia, a regional mentorship company that has to date coached more than 6,980 clients over the last 11 years through the very popular Money Mastery Programme. A seasoned Marketing Practitioner, he had consulted many MNCs and SMEs in sales and marketing strategies and tactics. In one instance he helped a client increase sales by 9 times without increasing any marketing expense.

6. NPQ Press Conference

7. NPQ in ZDNet Asia

8. NPQ in Marketing Interactive

9. NPQ in Straits Times

10. NPQ interviewed by Japanese Magazine

11. Celebrity Columnist in SME Magazine

12. What Our Clients Say
“I feel that the key of success in the future is on distribution development, and new media are playing a very important role in getting to your customer. NPQ gives me the realization that there is a whole new world going on beyond what we are experiencing outside these four walls, and that’s more and more influential in the way people decide and buy products & services. I believe all industries that are looking for non-traditional ways of distribution can benefit from NPQ.” Hugo van Vledder, Chief Marketing Officer, eTiQa Insurans & Takaful

13. What Our Clients Say
“We are very impressed by NetProfitQuest of the works they have done for the SMEs and as the result of that, the Institute of Systems Science is inviting them to consider to work with us and bring their expertise and courseware to the corporate world.” Mr. Lim Swee Cheang, CEO, ISS, National University of Singapore

14. FIRST NICF Social Media Marketing Course
Aligned to NICF and accredited by WDA
up to 70% funding of the course fee for Singaporean & PR
NPQ and Institute of Systems Science (National University of Singapore) created Singapore’s FIRST National Infocomms Competency Framework (NICF) accredited social media marketing course. Not only does it bring credibility to the program, it also means that the Work Development Authority (WDA) of Singapore will fund 70% of the course fee for Singaporean & PR attendees.

15. Some of NPQ Clients
Some of the participants for NPQ workshop includes:-
Singtel
Chartered Institute of Management Accountant
ADOI magazine (leading marketing magazine in Malaysia)
Institut Jantung Negara (National Heart Institute of Malaysia)
AsiaMalls (a large conglomerate that runs many shopping malls in Singapore)
eTiQa insurans (a large insurance company)
KL Monorail (the monorail company in Malaysia)
ADAsia (the leading advertising magazine in Singapore)
Okamizu (a high-tech innovation company selling food detoxifiers through more than 30 pharmacies in Malaysia)
Ministry of Human Resource, Malaysia
PTPK (a division of Ministry of Human Resource, Malaysia, offering interest free loans for vocational training to underprivileged students)

16. - Mr. Gan Kim Yong, Manpower Minister, Singapore
“Companies that cannot raise productivity may just have to go out of business or leave Singapore.”
- Mr. Gan Kim Yong, Manpower Minister, Singapore
Productivity isn’t about working longer and achieving more.
It’s about working the same (or less) and achieving more.
So how can we improve productivity?
One of the ways would be to leverage on technology.

17. Even Malaysia PM is asking people to leverage on social media to increase business.

18. More than 600 million Facebook users
More than 600 million Facebook users since Jan 2011.
Do you think that your target market is on Facebook?
Definitely!

19. 52% of Singaporeans are on Facebook!
About 1 in 2 Singaporeans are on Facebook.
More than 80% of these facebook users are 18 to 45 years old.
The age group represents where most of the economic buyers would be.
So your target market is definitely on social media.

20. Malaysia is 16th Largest Facebook Country!!
Malaysia has more than 9 million facebook users.
Huge marketing potential for businesses to tap this market.

21. Indonesia is LARGEST in Asia and 2nd Globally!!!
Indonesia is 2nd worldwide in terms of number of facebook users, only losing to US.
For SMEs looking to expand regionally, Indonesia with 35 million facebook users is a huge potential market!

22. Today, most people do not read newspapers
Today, most people do not read newspapers. They get their news on iPhones, iPads and laptops.
So if you continue to market only on traditional media, you will not be able to reach your prospects anymore

23. Tomorrow’s Consumers are Today’s “Digital Natives.”
Gen Y tends to rely on their network of friends and their recommendations, not traditional ads. "Ads that push a slogan, an image, and a feeling, the younger consumer is not going to go for,'' says James R. Palczynski, retail analyst for Ladenburg Thalmann & Co. Instead, they respond to "humor, irony, and the unvarnished truth."
©2010 NetProfitQuest Pte Ltd All rights reserved. 23

24. Telemarketing is blocked by Caller ID
TV ads can be skipped using digital recorder.
blasts will end up in spam filter
No one listens to radio ads, because many listen to music downloaded into their iPods.
The only way would be to allow your prospects to find you….via Google.

25. Social Media Survey Conducted by NPQ
100 Local Biz surveyed
Social Media presence
6 in 10 on Facebook
3 in 10 on Youtube
A quarter on Twitter
80% considering to spend more on social media BUT
65% has NO competency
31% has ZERO online enquiry
57% has <50% online enquiry
This is a survey conducted by NPQ and published in the newsapers in November 2009.
Although SMEs are starting to get onto social media, most of them are not getting the results.
They are willing to invest in social media marketing, but have no competency to do it well.
It is an issue of “willing” but “unable”.

26. But what was your solution to this? Website? Online advertising?
If a business does not have an productive online channel, it might not be in business …for long. It is a matter of time.
But what was your solution to this?
Website?
Online advertising?
Are you thinking that your business does not need to be online?
Or that online marketing does not work for your business?
By 2010, people who are born after 1970 (Generation X, Y, Z and Millennium Generation) are larger in numbers than people who are born before 1970 (Baby Boomers). You can only effectively reach the growing population of Generation X/Y/Z if you are using online channels. So if you continue to market on traditional channels which can only reach baby boomers, you are targeting a shrinking demographic.
But what are the options available for the SME owner to go online?

27. There are many limitations of directory listings and website.
Online Advertising
Listed together with many other competitors
Response rate is getting lower
Non-interactive
Website
Inconvenient to update
No time to maintain or keep track of latest technology
Big challenge in getting visitors
There are many limitations of directory listings and website.
The main limitation of directory listing is that you are listed with many other competitors.
No business owners would like to be listed next to competitors!
Your prospects can now compare prices very easily and drive a hard bargain.
Also, most of the time, your listing will not be found in Google.
The listing is also non-interactive. Just 3-lines of description.
And you are charged for every add-on, such as adding a logo.
For websites, it can be inconvenient to update.
You have to pay the website designer $50 per update.
Also, you may not have the time to maintain or keep track of the latest technology.
And you may also face a great challenge in getting visitors to your website.
It is one thing to build a website and another thing totally to get visitors to the website.
Because online, no one finds your website accidentally.

28. Are You Still Advertising in Directories?
Online directories are on the decline, they will be a thing of the past very soon.
Note that Yellow Pages profit fell by 45.8% last year.
Business owners are starting to realise that yellow pages are not very effective.

29. TRUTH People do not do business searches in business directories
So if you are looking for something, do you go into yellowpages.com or some directories to search for adverts?
TRUTH People do not do business searches in business directories .
No! We DON’T
WE SEARCH
The truth is….
We don’t go online business directories to search for products and services anymore.
We simply Google.

30. “60% of local searches lead to sales.”
Google Says….
“More than 20% of the searches on Google today are related to location.”
“60% of local searches lead to sales.”
1 in 5 searches on Google searching for local products. For example, “business software singapore”, “rollerblade singapore” etc.
These searches has high conversion rate to sales of 60% because they are very targeted.

31. Question: Are You Found?
So if you are not found on the first few pages of Google when your clients searches for your business category & location, then you miss the most prospective customer
You’ll miss the customer who is SEARCHING TO BUY!!!!
Question: Are You Found?

32. Offline VS Online Offline Online
Next, I want to highlight to you the difference between marketing offline and online.
Offline, you have signages to give directions to the locations of your shop
Online, you need search engine optimization so that people can find your website
Offline, you have interior designers and contractors to renovate the shopfront.
Online, you have website designers to design websites
Offline, you have vendors to provide Point-Of-Sales system for transactions
Online, you have system integrators to install e-commerce payment gateways like Paypal
Offline, you have marketing agency to promote and drive visitors to your shopfront.
Online, you need e-marketing to drive visitors to your website.

33. No wonder so many e-Commerce websites has
Drawing Analogies
If you put your business in the hands of SEO Consultant
That’s like asking the SIGNAGE CONTRACTOR to be in charge of Marketing
If you put your business in the hands of Web Designer
That’s like asking the INTERIOR DESIGNER to be in charge of Marketing
If you put your business in the hands of eCommerce Integrator
That’s like asking the POS VENDOR to be in charge of Marketing
Most people don’t realize this and that is why they have websites with shopping carts but no visitors and no business.
NPQ helps you with your e-marketing needs to drive visitors to your website.
No wonder so many e-Commerce websites has
NO COMMERCE!!

34. HARD FACT: *99% of all websites
in the world gets
LITTLE or NO VISITORS! .
*A website with an Alexa ranking of 1,000,000 gets about daily visitors.
Less than 1% of websites has an Alexa ranking of 1,000,000

35. The TRUTH about Online Marketing is…
NO Visibility
NO Visitors
NO Enquiries
NO Sales

36. The TRUTH about Online Marketing is…
NO Visibility
NO Visitors
NO Enquiries
NO Sales
These are the job of
e-Marketing Specialist
Seems like NONE of these components have anything to do with Website Designer or e-Commerce Integrator

37. Web 2.0 Sales & Marketing Office
In a challenging business environment, business owners need to find new and creative solutions
The Solution?
NPQ Business Portal
Web 2.0 Sales & Marketing Office

38. Online Sales & Marketing Office Get Enquiries from Google & Facebook
NPQ Business Portal
Online Sales & Marketing Office
Get Enquiries from Google & Facebook
Works 24/7 on Auto-Pilot
No Technical Knowledge Needed
Lower Cost, Lesser Effort, Higher ROI
The NPQ Business Portal
Web 2.0 Sales & Marketing Office
Enquiries from Google & Facebook
Works for you 24/7/365 on Auto-pilot
No Technical Knowledge Needed
Lower Cost, Lesser Effort, Higher ROI
You just subscribe and start getting enquiries!

39. The “Blue Ocean” Solution
With the NPQ Business Portal, you are guaranteed to get an immediate visibility in the first 3 pages of Google.
Why is visibility important?
Because only when you are found in the first 3 pages of Google for keywords related to your products and services, will you get visitors, which will then become enquiries and sales. It all starts by having a good visibility in Google.

40. Neither a Directory nor a Website Branding + SEO + Website + Facebook
It is…
Branding + SEO + Website + Facebook
So let’s try that…
NPQ Business Portal is a very unique product, which is neither a directory nor a website.
It is in fact Branding plus Search Engine Optimization (SEO) plus Website plus Facebook Marketing plus many more…
Let me show you some simple demonstration.
Electrical contractor petaling jaya
Concrete imprint penang
Electric wheelchairs singapore
Rollerblade shop singapore

41. In summary, with the NPQ Business Portal, you get
BRANDING: Unique Premium Listing
EXCLUSIVE listing, 1 Business category 1 Location
SEO: High Search Engine Visibility
GUARANTEED listing in first 3 pages of Google
WEBSITE: Web 2.0 Technology
INTERACTIVE comments, discussions & enquiries
FACEBOOK: Social Media Marketing
PROMOTION of your portal via Facebook & other social media platforms
DIY: User Friendly
UPDATE unlimited articles, photos & videos using online form
In summary, with the NPQ Business Portal, you get
BRANDING: Unique Premium Listing
- only one client per category per location. You will not be listed with other competitors. When prospects search for your products/services in your location, your brand will show up and be associated with that particular product/service in that location.
SEO: High Search Engine Visibility
We guarantee that you will be found in the 1st 3 pages of Google for keywords related to your products and services or your money back
WEBSITE: Web 2.0 Technology
Your portal is a web 2.0 enabled website and is capable of interactive comments, discussions & enquiries
You can also expose your portal for an UNLIMITED number of keywords through these comments, discussions and testimonials posted in your portal.
FACEBOOK: Social Media Marketing
The visitor’s facebook interactions on your portal will be syndicated to his facebook wall, virally exposing your portal to his friends.
Your portal will also be searchable in Facebook, exposing your business to potentially 500 million facebook members.
Also, all future postings on your portal will also be promoted and syndicated through NetProfitQuest’s social media groups and networks on Facebook and Twitter to attract even more visitors to your portal.
DIY: User Friendly
You can post unlimited articles, photos and videos easily using the online form without the need to pay a website designer to do it for you and the system will automatically search engine optimized these updates to appear in Google when visitors search.

42. Only 1 business per category per location
BRANDING: Unique Premium Listing
Only 1 business per category per location
We will turn away your competitors!

43. Guaranteed 1st 3 pages visibility in Google
SEO: High Search Engine Visibility
Guaranteed 1st 3 pages visibility in Google
The more testimonials and updates you post, the more visitors you will get from Google
In the example here, you can see “double listing” for the same portal

44. Built-in interactivity such as discussions, comments and ratings
WEBSITE: Web 2.0 Technology
Built-in interactivity such as discussions, comments and ratings
Allows you to easily leverage on your customers’ testimonials to sell to new prospects and generate even more enquiries

45. FACEBOOK: Social Media Marketing
Visitors who liked your NPQ Business Portal can click on the facebook “like” button or leave comments.
These “like” and “comments” will show up on the visitor’s facebook profile and be virally promoted to their facebook friends
Visitors can also see how many other facebook members like your NPQ Business Portal
The more facebook “likes” you have, the more confidence the new visitor has about your company’s products and services

46. Your NPQ Business Portal is searchable within facebook
FACEBOOK: Social Media Marketing
Your NPQ Business Portal is searchable within facebook
exposing your portal to over 500 million facebook users worldwide

47. FACEBOOK: Social Media Marketing
Automatic promotion of your portal and future updates through social media
Your portal content is syndicated to various NPQ social media assets on Facebook & Twitter, exposing your business to thousands of people online

48. Other Social Media Platforms
Your portal is also syndicated to other social media platforms such as twitter

49. No technical knowledge required to post updates
DIY: Easy to Post Updates
No technical knowledge required to post updates
As simple as typing an , you as the business owner can post updates yourself
No need to pay $$ to webmaster to update for you!

50. ONE Price, UNLIMITED posts, photos & videos
DIY: Unlimited Posts, Photos & Videos
ONE Price, UNLIMITED posts, photos & videos
You can post unlimited number of updates and testimonials
That also means you can be ranked in Google for an UNLIMITED number of keywords related to your products and services, through the updates and testimonials that you post yourself

51. You get a monthly report of the number of visitors to your portal
Visitors & Enquiries!
You get a monthly report of the number of visitors to your portal
Your visitors will come a variety of sources other than Google, such as Yahoo, Facebook etc.

52. FACT: 95% of NPQ clients Ranked 1st Page Google
75% of clients ranked
#1 IN GOOGLE
**As of 24 Sep 2010

53. We Deliver 13.3 Times More Visitors
Source:
NPQ Business Portal on average delivers 13.3 times more visitors than any competing business directories available.
yellowpages.com.sg
Insing.com
streetdirectory.com
NPQ Business Portal
Visitors/Month
776,065
1,300,000
2,000,000
10,706
No. of Business Listings
150,000
159,095 62
Visitors/Listing/Month 5 9 13
173

54. Provide Business Details Search-Engine Optimisation (SEO)
Simple & Effective Process
Enroll
Provide Business Details
Copywriting
Search-Engine Optimisation (SEO)
Business Portal Ready
Visitors
Enquiries
Leads and Sales
All you as the business owner need to do is Enrol, Provide Business Details, Book Category.
The business owner selects the category.
Our technical team will do the research and either confirm the keywords related to the category or proposed better ones with higher number of searches and lower competition.
Based on the provided business details, we will then do the copywriting and layout for your portal.
The writeup is then search engine optimized, after which the portal is uploaded online.
Once the portal is online, it will be ranked 1st three pages in Google and will start attracting visitors,
which will turn into enquiries and sales.
Book Category
This is ALL you need to do

55. MONEY BACK GUARANTEE
If your business portal does not appear in the 1st three pages of Google for the targeted keywords and location within 1 month after activation, NPQ will refund 100% of your payment.
This is a performance guarantee.
Your business portal will appear in the 1st three pages of Google for your targeted keywords and location within 1 month, or your money back.
After which, your business portal will stay in the 1st three pages of Google throughout your subscription period.

56. 1. Guarantee 2. Higher ROI 3. Value for $ 4. Low Risk
7 Reasons – Key Benefits
1. Guarantee
2. Higher ROI
3. Value for $
4. Low Risk
5. Latest tech & trend
6. Get Connected
7. PR & Branding strategy
There are 7 reasons to subscribe to NPQ Business Portal:-
Guarantee – no other advertising and promotion solution comes with a performance guarantee
Higher ROI – because it has a lower cost per lead compared to other means of advertisement/promotion
Value for $ - it has more features and benefits than a online directory
Low risk – no need to invest in expensive e-commerce projects and yet still get to expand into the online market
Latest technology and trend – We will constantly upgrade the technology of our business portal without you needing to spend time on it
Get connected – create an immediate presence in Google
PR & Branding strategy – companies that appear in front in Google are perceived to be more authoritative compared to competitors that appear further behind in Google.

57. You cannot improve what you do not “measure”. Agree?
What is your average COST per lead/enquiry
RIGHT NOW? Or
What is your average COST per sale?
Do you know how much does it cost you to generate an enquiry or a sale?
You need to know these numbers and you will see why other channels have higher cost per enquiry compared to the NPQ Business Portal!

58. What marketing can you get for S$3,000?
Advertising?
Trade Show?
Online Advertising?

59. Newspaper Ads?
It cost more than 5-figure to advertise one full page on the newspaper.

60. Advertise in Magazines?
This is a leading SME magazine with a circulation of 8,000 in Singapore.
It costs $2,500 to have a full page full colour ad in it.

61. Trade Show Booth?
A trade show booth costs around US$4,500 for 2 days.

62. Online Directories? Rate card for Yellowpages.com.sg in Singapore.
It costs S$18,000 to have an exclusive listing.

63. Own Website VS NPQ Business Portal?
Build your own website or Subscribe to NPQ Business Portal?
Building your own website is like opening your own small retail shop but have to do the renovation, maintenance and marketing all by yourself
Subscribing to NPQ Business Portal is like opening your shop in a MEGAMALL with high visitor traffic and you don’t have to worry about maintenance and marketing because this will be taken care of by NPQ.
Your shop may be opened in the megamall, but each shop will still have its own branding. Same thing in the NPQ Business Portal, each portal will carry the logo and branding of the business that subscribes to it.

64. What It Would Have Cost You:
BRANDING
PRICELESS
WEBSITE
S$2,500 + S$100/mth
SEO
$1,000 – $5,000/mth
FACEBOOK MARKETING
$250/mth
More than S$1,000/mth
Let’s calculate how much it would cost you to have all the components of the NPQ Business Portal if they were bought separately from other vendors.
Branding
It’s hard to put a price on the value you get from appearing in Google for keywords related to your products/services and location
Website
Costs S$2,500 on average to build and another S$100 per month to maintain it (for updates and changes)
Search Engine Optimization (SEO)
Costs S$1,000 – S$5,000 per month
Facebook Marketing
Another S$250 per month
Total of more than S$1,000 per month to have branding, website, SEO and facebook marketing.

65. Only S$250/mth* Add 30% for Country
Your Investment is only:
Only S$250/mth*
Add 30% for Country
* District-level price. Min. subscription period of 1 year. 12-month credit card instalment. Interest rates apply.

66. ONLY S$200/mth* Add 30% for Country
12-for-15 Promotion:
ONLY S$200/mth*
Add 30% for Country
* District-level price. Min. subscription period of 15 months. 12-month credit card instalment. Interest rates apply.

67. 1. Exclusive Business Listing in the NPQ business portal
Your Investment comes with:
1. Exclusive Business Listing in the NPQ business portal
2. Free setup cost for the 1st time upload + unlimited future DIY posts
3. Opt-in/ Online Enquiry Form - all enquiries directed to you
4. Monthly report on the Traffic of your site
5. Search Engine Optimization (SEO)
6. Basic copywriting to optimize your page
7. Integration to Social Media Platforms - Facebook and Twitter
8. Membership to the SMEC (Small and medium-sized Enterprise) Club
9. Covered by NPQ Money-Back-Guarantee*

68. Book your Business Category TODAY before your competitor do that.
Thank You
Resources
Twitter.NetProfitQuest.com
YouTube.NetProfitQuest.com