1. Transforming U.S Highway Safety
Presented by: Monica Wyly. Director of Marketing

2. Fortune 500 Company
Celebrating more than 25 years of driving the evolution of wireless communications
Making wireless more personal, affordable and accessible to people everywhere
World’s largest fabless semiconductor company, #1 in wireless
Seven co-founders, all previously together at Linkabit
No products or decision about business model at beginning
Strategy - Innovation: digital/wireless communications and applications
November Researched CDMA for 2nd Generation (2G) Cellular
November First Demonstration - Two Base Stations (BTS) and “Mobile” Phone
November First Commercial 2G CDMA Network Hong Kong
Member of the S&P 100 & 500 Indexes
2011 All-America
Executive Team Award Winner
Copyright © 2012 QUALCOMM Incorporated. External presentation to (audience), prepared by Qualcomm’s (presenters name) – Month Day, 2008.

3. QES within Qualcomm QCT QTL QWI CORPORATE ACTIVITIES QSI
Qualcomm CDMA Technologies
Qualcomm Tech Licensing
Qualcomm Wireless and Internet
The world’s largest provider of wireless chipset technology
QCT continues to advance connectivity through its integrated systems approach, innovative products and advanced tech.
Manages Qualcomm’s extensive intellectual property portfolio
Qualcomm Internet Services
Next-generation wireless data applications, technologies and value-added services (Brew, QPoint, Xiam, Plaza Suite, QChat).
Qualcomm Enterprise Services
Integrated wireless systems, applications and services for transportation & logistics companies.
Qualcomm Government Technologies
Secure communications solutions and services for federal, state, and local agencies.
Qualcomm Firethorn Mobile, Inc.
The premier wireless technology for mobile commerce.
CORPORATE ACTIVITIES
QSI
OTHER BUSINESSES
Qualcomm Strategic Initiatives
Corporate R&D
Explores and develops next-gen wireless technologies and solutions.
Qualcomm Ventures
Strategic investments in early-stage and other companies to promote advanced wireless.
Qualcomm MEMs Technologies, Inc.
The industry’s first color micro electrical/mechanical systems (MEMs) display for mobile devices (mirasol).
Qualcomm Corporate Engineering Services
Accelerates the adoption of Qualcomm technologies through industry initiatives, professional services, technical education, product engineering, and regulatory approvals.
Copyright © 2012 QUALCOMM Incorporated. External presentation to (audience), prepared by Qualcomm’s (presenters name) – Month Day, 2008.

4. Qualcomm Enterprise Services
The Global Leader in Wireless Solutions for the Transportation and Logistics Industry
Segments Served
• For Hire
• Private Fleet
Global Footprint
• More than 1.5 million units shipped worldwide
• Regions served include:
– North America
– Latin America
– Europe
Fast Facts
• Original division of Qualcomm
• Shipped first commercial product in 1988
Copyright © 2012 QUALCOMM Incorporated. External presentation to (audience), prepared by Qualcomm’s (presenters name) – Month Day, 2008.

5. Delivering Business Insight for More Than 20 Years
Enhance
Customer Service
Improve
Safety
Improve
Cargo & Asset
Management
QES:
Helping Private and
For-Hire Fleets operate
at peak efficiency for business growth
Simplify
Compliance
Improve
Driver
Retention
Lower Operational Costs
Maximize Productivity
Improve
Fuel Management
Copyright © 2012 QUALCOMM Incorporated. External presentation to (audience), prepared by Qualcomm’s (presenters name) – Month Day, 2008.

6. Journey from Product to Safety Councils
We had a PSC running for 7 years
Qualcomm is already the leader in operational efficiencies and workforce optimization
Goal to differentiate service in area of safety management
Conducted an Executive Alignment Session with Ignite AG, reviewing our options and future growth areas
Quality
Sustaining
New market expansion
Copyright © 2012 QUALCOMM Incorporated. External presentation to (audience), prepared by Qualcomm’s (presenters name) – Month Day, 2008.

7. Recommendation: New Safety Advisory Boards
Private Fleets
Segment specific to build our roadmap
Recruit and build board of key leaders/influencers (may be prospects)
For-Hire Fleets
Focus on top of mind topics such as drivers training and the regulatory environment
Build QES perception as safety leader
One theme – Transforming Highway Safety!

8. Our challenges
How to create products and services to allow our customers to improve their safety performance and position Qualcomm as the safety leader in the industry?
How to get leading companies such as Swift, Schneider and Dupre to join the boards?
How to approach the boards from a long term strategic perspective?
Copyright © 2012 QUALCOMM Incorporated. External presentation to (audience), prepared by Qualcomm’s (presenters name) – Month Day, 2008.

10. Advisory Board Stages and Challenges
Source: Ignite Advisory Group

11. Creating successful agendas
Process for gathering top of mind topics
Prepare potential topics (no more than 7)
Create customized interview guides
Conduct executive interviews
Synthesize all relevant insights
Focus on top 4 issues or opportunities
Check and validate with members
Share with internal stake holders
Copyright © 2012 QUALCOMM Incorporated. External presentation to (audience), prepared by Qualcomm’s (presenters name) – Month Day, 2008.

12. 6 Point Member Engagement System
Quarterly Conference Call with Members
Creating an agenda, seeking out members’ input and
presentations prior to the call, aligning internal stakeholders,
summarizing and following up on action items and recommendations.
Subcommittee Meeting – Topic A
Follow up on action items, updates from Qualcomm, open discussion, preparing and running the meetings
Preparation for next face-to-face meeting
Personal interviews with members, individual meeting reports, overall insights summary, agenda discussion.
Qualcomm updates
Strategy, products/solutions roadmap, current challenges and opportunities, introducing different executives and functional areas.
Webinar with industry leader / influencer / analyst
Designing, creating and running a customized webinar for the members on their top of mind topics.
Subcommittee Meeting – Topic B
Follow up on action items, updates Qualcomm, open discussion, preparing and running the meeting.

13. Current status 2 Safety Boards are up and running Meeting score of 9.5
Members are fully engaged. Launched 2 new sub committees: Tech Integration and Data and Benchmarking
Multiple execs within Qualcomm are involved, including the QES President, and 3 division VPs
Starting to build a reputation in the industry as safety innovators and leaders
Copyright © 2012 QUALCOMM Incorporated. External presentation to (audience), prepared by Qualcomm’s (presenters name) – Month Day, 2008.