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Published byMarvin King Modified over 6 years ago
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Unitravel By: Xumai He, Vanessa Christie & Raul Rivera
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Who We Are Strategy Statement Market Graph Mission Critical Team Student Process Flow Boarder Family Process Flow Factions Why Invest in Us
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Who we are A student travel services company that helps individual student design and create a study abroad package that fits student’s interests and desires. Menu option Study Abroad Package More in depth cultural experience Native Families as hosts Offer study abroad programs schools may not
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Strategy Statement Provide a premium study abroad package to students looking for a more in-depth cultural experience by pairing a student with a host family native to the country.
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Market Graph High Margin, Low Volume MP: product differentiation
Inelastic demand Marginal cost
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The Mission Critical Team In-Country Representative
Specific Information In-Country Representative Marketing Representative Find participants for potential Host Families within country Create detailed list of attractions of native country Market to schools and students within their geographic region Create packages for students
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Student Process Flow Clients Rep. Meets with Clients Client Accepts
Universities, Web & Word of Mouth Client and Rep. talk about package Cient accepts the package and pays Step #1 Step #2 Step #3 Step #4 Step #5 Step #6 Client Travels & Returns Rep. Creates Package Appointment Client makes appointment with Marketing Representative Rep. creates package based off clients preferences (Communication w/ In-Country Rep.) Student travels to country and returns...hopefully (Evaluations)
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Boarder Family Process Flow Rep. views Application In-Country Rep
Student Welcome In-Country Rep. views the application, send the best for screening Schools & Family Care Programs Market Families welcome the student upon arrival Step #1 Step #2 Step #3 Step #4 Step #5 Step #6 Client Returns Family Selection Potential Families Apply Families are selected and information is sent to In-Country Rep. (Communication w/ Marketing Rep. Student travels to country and returns...hopefully (Evaluations) Families submit applications
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Factions Pricing Marketing Representative Commission
Interests that are adverse to company goal: Marketing Representative Commission
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Why Invest In Unitravel:
Product Differentiation Host Family Concept Quality of Service One on One Creation of Package Strong International Network Connections Made Across Boarders
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Thank You! Questions?
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