1. Challenge, Simplify, Empower
Oracle Mobile
Challenge, Simplify, Empower
Duncan Richards
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

3. Rise to the Enterprise Mobility Challenge Simplify Enterprise Mobile Development Empower the Business
Try to position Oracle just not as a mobile development tool vendor with 1st gen mobile tools, but 2nd gen tools aimed at not just benefiting the mobile developers, but the business too.

4. The Two Biggest Disruptions To The Enterprise
Cloud
Has transformed every facet of the IT infrastructure
Mobile
Has transformed every facet of modern society
Suggested narrative:
Well, at least according to us during these sessions ;-)

5. Mobility investment by global businesses
within last months
While the consumer world has reached peak iPhone, the world of enterprise IT is still realizing the benefits of mobile solutions to the business
Mobile Application Development
61%
Mobile & Enterprise Security
45%
Do you note how we only have 1 statistics slide in this whole slidedeck? We've done statistics to death, so let's keep the statistics simple and concise. People understand mobile is big. Don't waste too much time trying to state this, keep statistics to one slide.
When considering this specific statistics slide, the recent statistics show the consumer mobile world is plateauing, which may take the shine off mobile development. Goal of this slide is to say there is still plenty of opportunity in enterprise mobility to go & businesses are focusing on app development.
Mobile Connectivity
45%
Mobile Device Management
44%
Mobile Devices Consumer
36%
Source: Enterprise Mobility Exchange 2016
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 5

6. Oracle PaaS Portfolio
This slide is mostly a quick positioning slide for where MCS and our mobility products fit into Oracle's cloud portfolio. I've included this slide because we still meet people who aren't cloud savvy and don't know what SaaS/PaaS/IaaS is. You could drop this slide depending on the audience.
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 6

7. Mobile Application Framework Integrate, Monitor, Analyze, Secure
Declarative
Java Development
Mobile Application Framework
Integrate, Monitor, Analyze, Secure
Mobile Cloud Service
Multi-Channel JavaScript Development
JavaScript Extension
Toolkit
Teacher's notes:
Customers wont necessarily be familiar with Oracle's complete portfolio of mobile development products, so in this slide talk to each and what they try to address. In teaching each try not to say "you shall buy them all", but rather "you should consider buying them depending where you are in your mobile lifecycle".

8. Suggested narrative:
When it comes to building mobile apps you might end up developing something like this....hopefully quite quickly using a product like Oracle MAF

10. Mobile storage Core HR, Peoplesoft Talent management, Taleo, Cloud
Social
Networks
Core HR
Taleo
Suggested narrative:
However the challenge isn’t just in developing the app, but bringing data to that application – typically from many different sources
SAP
On-Premise
Google
Map Service

11. 3rd App Problem

12. 3rd App Solution

13. This simple app soon became complicated to develop…
Client Development Tools
Monitor & Analyze
Mobile Services
Integration
Suggested narrative:
The simple is now complicated.
Multiple Environments
Security
Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net

14. Oracle Mobile Cloud Service
Centralise mobile integration, diagnostics, logging in the cloud
Design mobile specific APIs
Shape & expose services and APIs
Pre-built mobile services
Push notifications
Storage
Offline synchronization
Integrated security
Suggested narrative:
The Oracle Mobile Service goal is to easily enable mobile application developers that are continually looking for new ways to accelerate development of apps to meet their consumers’ needs. MCS will be a set of cloud-based, server- side mobile services to make app development quicker and easier to deploy. MCS reduces the complexities of the application development by dealing with the complex server side programming, reducing the redundancy in creating backend code blocks, providing ready to integrate features and template backend.
Developers can focus more on the front end of the applications and can have their choice of mobile client development tools including ADF-Mobile for cross platform hybrid apps, native development or other Javascript tools – creating a new meaning for BYOD – Bring your own development
MCS provides a set of rich RESTFul interfaces for all the operations required by the mobile app that abstracts the backend from the mobile developer. In addition it also provides mobile specific interfaces for notification (multi channel – app, SMS), offline data sync, persistence services (to store mobile generated data and user preferences) as cloud data storage service.
From a backend perspective, MCS provides all the tools required by API developers to expose and shape the services to be consumed by the mobile developer. This includes mechanisms to design, create and expose these services in a catalog that can be easily and securely discoverable by mobile developers and integrated into their app.
Security is a critical component and is designed ground up in the MCS. From tokens to developers to develop and consume APIs to encryption policies for data in rest, data in motion, policies for single sign on and federated authentication across multiple data sources via Oauth or SAML and policies for defining access rights to applications via mobile application management or container technologies are services that will be available in MCS
A key component of MCS is to provide developers, IT and business with metrics on service usage and business impact. MCS will be designed to provide technical metrics, engagement metrics, business metrics along with the monitoring and management of the service.

15. Oracle Mobile Cloud Service
Analyze business impact
Client agnostic development tools
Diagnostic and logging
Built-in continuous delivery SDLC
Development, stage, production areas
Artefact versioning
Suggested narrative:
The Oracle Mobile Service goal is to easily enable mobile application developers that are continually looking for new ways to accelerate development of apps to meet their consumers’ needs. MCS will be a set of cloud-based, server- side mobile services to make app development quicker and easier to deploy. MCS reduces the complexities of the application development by dealing with the complex server side programming, reducing the redundancy in creating backend code blocks, providing ready to integrate features and template backend.
Developers can focus more on the front end of the applications and can have their choice of mobile client development tools including ADF-Mobile for cross platform hybrid apps, native development or other Javascript tools – creating a new meaning for BYOD – Bring your own development
MCS provides a set of rich RESTFul interfaces for all the operations required by the mobile app that abstracts the backend from the mobile developer. In addition it also provides mobile specific interfaces for notification (multi channel – app, SMS), offline data sync, persistence services (to store mobile generated data and user preferences) as cloud data storage service.
From a backend perspective, MCS provides all the tools required by API developers to expose and shape the services to be consumed by the mobile developer. This includes mechanisms to design, create and expose these services in a catalog that can be easily and securely discoverable by mobile developers and integrated into their app.
Security is a critical component and is designed ground up in the MCS. From tokens to developers to develop and consume APIs to encryption policies for data in rest, data in motion, policies for single sign on and federated authentication across multiple data sources via Oauth or SAML and policies for defining access rights to applications via mobile application management or container technologies are services that will be available in MCS
A key component of MCS is to provide developers, IT and business with metrics on service usage and business impact. MCS will be designed to provide technical metrics, engagement metrics, business metrics along with the monitoring and management of the service.

16. Oracle Mobile Cloud Service
Diagnostics
Analytics
Lifecycle
Developer
Oracle MAF & MAX
Oracle Cloud
Mobile Backend
Custom APIs
Connectors
Suggested narrative:
Simply introduce this more official architecture diagram and walk through the main MCS building blocks
REST
REST APIs
Node
Cloud/Internet
SOAP
ICS
Mobile Client SDKs
Platform APIs
On-Premise
JavaScript SDK
Push
Notifications
User
Services
File
Storage
Relational
Database
Data
Offline
App
Policies
Location
Services
Oracle Mobile Cloud Service

17. Oracle Mobile Cloud Service
Diagnostics
Analytics
Lifecycle
Developer
Oracle MAF & MAX
Oracle Cloud
Mobile Backend
Custom APIs
Connectors
Suggested narrative:
Simply introduce this more official architecture diagram and walk through the main MCS building blocks
REST
REST APIs
Node
Cloud/Internet
SOAP
ICS
Mobile Client SDKs
Platform APIs
On-Premise
JavaScript SDK
Push
Notifications
User
Services
File
Storage
Relational
Database
Data
Offline
App
Policies
Location
Services
Oracle Mobile Cloud Service

18. Oracle Mobile Cloud Service
Diagnostics
Analytics
Lifecycle
Developer
Oracle MAF & MAX
Oracle Cloud
Mobile Backend
Custom APIs
Connectors
Suggested narrative:
Simply introduce this more official architecture diagram and walk through the main MCS building blocks
REST
REST APIs
Node
Cloud/Internet
SOAP
ICS
Mobile Client SDKs
Platform APIs
On-Premise
JavaScript SDK
Push
Notifications
User
Services
File
Storage
Relational
Database
Data
Offline
App
Policies
Location
Services
Oracle Mobile Cloud Service

19. Oracle Mobile Cloud Service
Diagnostics
Analytics
Lifecycle
Developer
Oracle MAF & MAX
Oracle Cloud
Mobile Backend
Custom APIs
Connectors
Suggested narrative:
Simply introduce this more official architecture diagram and walk through the main MCS building blocks
REST
REST APIs
Node
Cloud/Internet
SOAP
ICS
Mobile Client SDKs
Platform APIs
On-Premise
JavaScript SDK
Push
Notifications
User
Services
File
Storage
Relational
Database
Data
Offline
App
Policies
Location
Services
Oracle Mobile Cloud Service

20. Oracle Mobile Cloud Service
Diagnostics
Analytics
Lifecycle
Developer
Oracle MAF & MAX
Oracle Cloud
Mobile Backend
Custom APIs
Connectors
Suggested narrative:
Simply introduce this more official architecture diagram and walk through the main MCS building blocks
REST
REST APIs
Node
Cloud/Internet
SOAP
ICS
Mobile Client SDKs
Platform APIs
On-Premise
JavaScript SDK
Push
Notifications
User
Services
File
Storage
Relational
Database
Data
Offline
App
Policies
Location
Services
Oracle Mobile Cloud Service

21. Oracle Mobile Cloud Service
Diagnostics
Analytics
Lifecycle
Developer
Oracle MAF & MAX
Oracle Cloud
Mobile Backend
Custom APIs
Connectors
Suggested narrative:
Simply introduce this more official architecture diagram and walk through the main MCS building blocks
REST
REST APIs
Node
Cloud/Internet
SOAP
ICS
Mobile Client SDKs
Platform APIs
On-Premise
JavaScript SDK
Push
Notifications
User
Services
File
Storage
Relational
Database
Data
Offline
App
Policies
Location
Services
Oracle Mobile Cloud Service

22. Oracle Mobile Cloud Service
Diagnostics
Analytics
Lifecycle
Developer
Oracle MAF & MAX
Oracle Cloud
Mobile Backend
Custom APIs
Connectors
Suggested narrative:
Simply introduce this more official architecture diagram and walk through the main MCS building blocks
REST
REST APIs
Node
Cloud/Internet
SOAP
ICS
Mobile Client SDKs
Platform APIs
On-Premise
JavaScript SDK
Push
Notifications
User
Services
File
Storage
Relational
Database
Data
Offline
App
Policies
Location
Services
Oracle Mobile Cloud Service

23. Oracle Mobile Cloud Service
Diagnostics
Analytics
Lifecycle
Developer
Oracle MAF & MAX
Oracle Cloud
Mobile Backend
Custom APIs
Connectors
Suggested narrative:
Simply introduce this more official architecture diagram and walk through the main MCS building blocks
REST
REST APIs
Node
Cloud/Internet
SOAP
ICS
Mobile Client SDKs
Platform APIs
On-Premise
JavaScript SDK
Push
Notifications
User
Services
File
Storage
Relational
Database
Data
Offline
App
Policies
Location
Services
Oracle Mobile Cloud Service

24. Oracle Mobile Cloud Service
Diagnostics
Analytics
Lifecycle
Developer
Oracle MAF & MAX
Oracle Cloud
Mobile Backend
Custom APIs
Connectors
Suggested narrative:
Simply introduce this more official architecture diagram and walk through the main MCS building blocks
REST
REST APIs
Node
Cloud/Internet
SOAP
ICS
Mobile Client SDKs
Platform APIs
On-Premise
JavaScript SDK
Push
Notifications
User
Services
File
Storage
Relational
Database
Data
Offline
App
Policies
Location
Services
Oracle Mobile Cloud Service

25. MCS Demonstration
Teacher's note:
Show a general MCS demo

26. Mobile Application Accelerator (MAX)
Browser based development
Mobile Application Accelerator is a tool targeted at non developers to easily compose mobile applications without writing any line of code
MAX is a browser based tool to easily select screens from a pre set template and connect multiple screens together to create a business flow for a mobile application. This is done with no coding. MAX is integrated with MCS to consume the business services exposed in the MCS catalog. MAX enables the business user to preview the app in the browser without requiring emulators. The business users can perform all the functions of composing the app, editing it, testing and publishing from a browser. Once done they can download the app via a QR code.
No coding required
Easily map to business services
Preview app in line
Edit, test, and publish from browser

27. MAX Demonstration
Teacher's note:
Show a general MCS demo