1. Rise of Industrial America Benchmark – SS. 912. A. 3
Rise of Industrial America Benchmark – SS.912.A.3.2 Examine the social, political, economic cause, course, and consequence of the Second Industrial Revolution EQ: How did the development of industries affect business practices and the United States economy during the late 1800’s?

2. Bell ringer
Based on the chart, how did industrialization change the lives of people living in the 1800’s?

3. AWFUL 1st Ind. Rev. 2nd Ind. Rev. c. 1760-1830 c. 1870-1914 Textiles
Time Frame
Methods of Production
Mass Production
Power Sources
New Engines
Inventions
Standard of Living for working class c c
Hand  Machine
Increased Automation
Textiles
Steel (Bessemer Process)
Water, Coal, & Steam*
Petroleum & Electricity
Steam Engine*
Internal Combustion
Spinning Jenny
Water Frame
Spinning Mule
Cotton Gin
Automobiles
Chemicals
Railroads
Telegraph, Telephone, Radio
AWFUL
Think Tocqueville in Manchester
Still Bad, but improving
(Sewers, Sanitation, etc.)
Expansion of Middle Class
* Note that these technologies continued to be used during the 2nd IR but new sources of power were introduced, in addition.

4. Causes of the Second Industrial Revolution
The causes of the Second Industrial Revolution can be classified into three different categories.
Type of Cause
Examples/Explanation
Social Cause
Example might be working conditions (# of hours, overcrowding, poor living conditions in the cities, child labor, and poor sanitation, pollution from industrialization) Affecting society: the people.
Political Cause
laissez faire, non-regulation of business by the government, government related issues: laws, corruption, etc.
Economic Cause
Money causes, expansion of business in generating money, Industrialization (growth of factories): problem: pollution, etc.

5. Causes of the Second Industrial Revolution
Description
Social/Political/Economic
Abundant Natural Resources
United States had a lot of natural resources: fertile soil
Free Enterprise System
Role of Government & Civil War stimulus
Breakthroughs in Steel Processing
Advancing the Railroads
New Inventions

6. Captain of Industry or Robber Barron
Using your Gateway book (pgs ) look up the following terms: Captain of Industry Robber Baron Horizontal Integration Vertical Integration

7. Who are these "Titans of Industry"
Titans of Industry Video link
Essential Questions:
According to the video, what did all of these “titans of industry” have in common?
How do these industrialists HELP America and how do they also perhaps HURT America?

8. Industrial Business Leaders
Andrew Carnegie
One of most admired businesspeople of the time
Focused on steelmaking
Used vertical integration, owning businesses involved in each step of manufacturing, to lower costs
John D. Rockefeller
Standard Oil Company was country’s largest refinery
Developed horizontal integration, owning all businesses in a field
Formed a trust, bought many companies then merged them into a single company
J.P. Morgan
Successful investment banker
Made money through “holding companies”
(company does not produce anything itself but owns the stock of companies that do produce goods and controls them)
Because he was a banker & financier neither Vertical nor Horizontal Integration applies to him.

10. Critical Thinking Directions:
Analyze the Horizontal vs. Vertical Integration slide again
Then in your group discuss & list the possible advantages and disadvantages of both Horizontal and Vertical Integration.
Then decide if you along with your group mates were starting a business which business strategy would you incorporate to build your business empire and why

11. Horizontal Integration?
You Do Activity
Cornelius Vanderbilt
Horizontal Integration?
Vertical Integration?
Directions
First read the article on the life of Cornelius Vanderbilt
Look for possible clues in the text that suggest how Vanderbilt built his business empire.
Then mark the text and list them on the graphic organizer (use Buc Up Reading Habits)
Analyze the information from the article and then determine if Cornelius Vanderbilt used vertical integration or horizontal integration to build his business empire.
Write (a minimum of one paragraph) that states whether you feel Vanderbilt used horizontal or vertical integration. Be sure to use evidence from the text in your writing to back up your claim.

12. Exit Slip
Apple is a modern company that for the past 35 years has championed a business model that has seen them integrate both hardware and software development. During this time they have created most famously the I phone and the I pad with both the hardware and software being developed by Apple which has also designed its own processors for these devices.
Based on the description above do you think Apple uses horizontal integration or vertical integration? Why or Why not?