1. Jill Sullivan Senior Marketing Manager Infront Webworks

2. Agenda Introduction Why Wordpress? Basic Settings Plugins
Backing up your site
Q&A

3. Why Wordpress? Ease of use Plugins for virtually everything
SEO-friendly coding
Tons responsive themes available

4. Search Engine Visibility
Basic Settings
Site address
Permalinks
Search Engine Visibility

5. Site Address

6. Permalinks
** Changing your permalinks changes the URL of your page. If you do this on an existing site, you will need to put 301 redirects in place

7. Search Engine Visibility

8. Plugins
Yoast
Autoptimize
301 Redirects
WP SuperCache

9. Yoast SEO Plugin

10. Yoast SEO Plugin Features (some of them): Titles/Meta Descriptions
Content Analysis
Open Graph
XML Sitemaps

11. Yoast Titles/Metas

12. Yoast Titles/Metas

13. Yoast Content Analysis

14. Open Graph Tags

15. Open Graph Tags

16. Open Graph Tags (Facebook)

17. Open Graph Tags (Twitter)

18. Open Graph Tags (Pinterest)

19. Open Graph Tags (Google+)

20. XML Sitemaps
A Sitemap is an XML file that lists the URLs for a site. It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more intelligently.

21. XML Sitemaps

22. XML Sitemaps

23. Don’t forget to submit your sitemap to Google & Bing!
XML Sitemaps
Don’t forget to submit your sitemap to Google & Bing!

24. Autoptimize – For Site Speed

25. Autoptimize
Features:
Minimize Javascript
Minimize CSS
Minimize HTML

26. Autoptimize Settings

27. Site Speed Before Autoptimize

28. Site Speed After Autoptimize

29. 301 Redirects

30. 301 Redirects
A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page.
You should implement 301 redirects for any pages resulting in a 404 error (you can get this information from Search Console), or pages for which the URL structure has changed. For example, if you recently did a redesign on your site and the old URL was and the new url is you would want to implement a redirect

31. Simple 301 Redirects

32. Browser Caching

33. Browser Caching What is browser caching and why is it important?
Every time a browser loads a webpage it has to download all the web files to properly display the page. This includes all the HTML, CSS, javascript and images.
Browser caching works by marking certain pages, or parts of pages, as being needed to be updated at different intervals. Your logo on your website, for instance, is unlikely to change from day to day. By caching this logo image, we can tell the user's browser to only download this image once a week. Every visit that user makes within a week would not require another download of the logo image.
The main reason why browser caching is important is because it reduces the load on your web server, which ultimately reducing the load time for your users.

34. WP Super Cache
**Be sure to delete the cache if changes are made to your site

35. Site Speed Before WP Super Cache

36. Site Speed After WP Super Cache

37. Backing up your Wordpress site
Why do you need to backup your website?
Hackers
Updates gone wrong
Malware
Employee errors
**Backups should be done on a weekly basis

38. Ways to backup your site
Manually – This requires making copies of all the files via FTP as well as your SQL database through PHPmyAdmin
Through your hosting company
With a plugin, like Updraft Plus

39. Things to Remember
Plugins and updates can break your site. Always backup your site before adding plugins or updating existing plugins and themes
Test your site after each plugin install to make sure it didn’t break anything
Clear the cache after you make changes to your site
Always put a 301 redirect in place for pages resulting in a 404 error

40. Tools & Reference Yoast SEO Guide - https://yoast.com/wordpress-seo/
Autoptimize Guide -
WP Super Cache Guide -
Backing Up Your Site -
Checking your Page Authority/links –
Get ideas for blogs –
Google Site Speed Test -
GTMextrix Site Speed Test –

41. THANK YOU!!!
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