1. Evidence based policymaking
21st October 2014
#RSSEvidence
Lord Gus O'Donnell
Chairman, Frontier Economics and former UK Cabinet Secretary
Behaviours have changed a lot
Private sector spends ££ persuading us to change
Gov regulates our behaviour and always has
When should gov get involved and when should it step back?
When should we restrict freedom of private sector?
How best should gov affect change in behaviour?

2. Antti
1 min
Behavioural economics is about understanding [READ]
And it can be used commercially or by regulators and policy-makers.
But what does behavioural economics add to what we know? What does it tell us? Well let me start with how consumers make decisions. …

3. Antti
1 min
Behavioural economics is about understanding [READ]
And it can be used commercially or by regulators and policy-makers.
But what does behavioural economics add to what we know? What does it tell us? Well let me start with how consumers make decisions. …

4. Midata
1. Scan your bill
2. Switch & save
midata

5. Antti
1 min
Behavioural economics is about understanding [READ]
And it can be used commercially or by regulators and policy-makers.
But what does behavioural economics add to what we know? What does it tell us? Well let me start with how consumers make decisions. …

6. Antti
1 min
Behavioural economics is about understanding [READ]
And it can be used commercially or by regulators and policy-makers.
But what does behavioural economics add to what we know? What does it tell us? Well let me start with how consumers make decisions. …

7. Antti
1 min
Behavioural economics is about understanding [READ]
And it can be used commercially or by regulators and policy-makers.
But what does behavioural economics add to what we know? What does it tell us? Well let me start with how consumers make decisions. …

8. Antti
1 min
Behavioural economics is about understanding [READ]
And it can be used commercially or by regulators and policy-makers.
But what does behavioural economics add to what we know? What does it tell us? Well let me start with how consumers make decisions. …

9. Initial What Works Centres cover £200bn
What Works Network
Health
Education
Early Intervention
Ageing
Crime
Growth
NICE
Sutton Trust/Education Endowment Foundation
Early Intervention Foundation
Centre for Ageing Better
College of Policing (crime reduction)
WW Centre for Local Economic Growth
UNCLASSIFIED

10. Participation in workplace pensions
Auto-enrolment led to more than 1million new savers in less than a year – and especially the young

11. Antti
1 min
Behavioural economics is about understanding [READ]
And it can be used commercially or by regulators and policy-makers.
But what does behavioural economics add to what we know? What does it tell us? Well let me start with how consumers make decisions. …

12. Antti
1 min
Behavioural economics is about understanding [READ]
And it can be used commercially or by regulators and policy-makers.
But what does behavioural economics add to what we know? What does it tell us? Well let me start with how consumers make decisions. …

13. Incentives – take-up of loft insulation
Any questions?
I - INCENTIVES move to unleaded petrol. Tax and benefit system is full of
examples lung cancer deaths: France and UK time lines
Loft Example
Loft insulation is something that benefits customers and the environment at the same time.
This trial first looked at whether people could use their social networks to gain group discounts. These were financial discounts applied to groups of houses. This was relatively ineffective.
However, by understanding the true reason behind why these were ineffective helped to find an effective solution using priming.
By re-packaging, or re-framing loft insulation as a loft clearance service with insulation on the side, installation increased by almost three times.
This ‘test and learn’ approach allowed testers to learn that discounts were largely unsuccessful due to the “hassle factor” of loft insulation.