1. ALE161 國際行銷英文簡報技巧 International Marketing Presentation Techniques
Michelle Li

2. 20161003 Adjectives in tourism English on the web
Findings from the research
Findings from the corpus
Collocation
Group tasks

3. Huang (2015)
The most conspicuous common lexical feature of the corpus (BTI) is the frequent use of active, favorable adjectives, which highlights the positive features of the places described and the services offered.

4. Adjectives
modifying, modulating or elaborating the meaning of nouns, play a relevant role in discourse.
Central in various genres:
the critical review (a charming book, a fascinating read, a questionable classification);
the back-cover blurb (an invaluable textbook, a breath- taking drama, memorable characters);
the advertisement, where adjectives like new, special, fine, best, original frequently occur;
the novel, in the description of people and places, e.g. the opening paragraph of R.L. Stevenson’s The Strange Case of Dr Jekyll and Mr Hyde which portrays a Victorian lawyer employing many adjectives (cold, scanty, lean, long, dusty, etc.).
quoted from Pierini (2009)

5. Adjectives are used in Lehrer (1975) : the discourse of wine
Carter (1998) : the discourse of cooking
Coxhead (2003): a corpus of written Academic English
from Pierini (2009)

6. The tourism industry
a global enterprise that has captured the relevance of the Web as a new mass medium for contacting potential receivers all over the world and promoting tourist products both in domestic and international markets.
quoted from Pierini (2009)

7. Pierini (2009)
The data are extracted from a small specialised corpus compiled by downloading the pages of British hotel Web sites.

8. The Web
a multi-billion repository of documents, offering an enormous amount of empirical data for linguistic research that are fresh, authentic and representative, since any domain, discourse type, content area or textual genre are present.
quoted from Pierini (2009)

9. Pierini (2009) The methodology adopted consists of two steps:
first, a frequency wordlist of the adjectives occurring in the corpus is produced;
then, some of the most frequent adjectives are analysed in concordances to highlight relevant features of accommodation discourse and to discover collocations.

10. frequency wordlist of the adjectives occurring at least fifty times in the Hotel Corpus.
Table 1 on p.99

11. Exploring the semantics of adjectives
Table 2 on p.104

12. to intensify semantic values Table 3 on p.107
the superlative form of adjectives, typical of promotional discourse in general, whose use is identified by Dann (1996) as one of the features of tourism discourse, seen as a form of ‘extreme language’
quoted from Pierini (2009)
to intensify semantic values
Table 3 on p.107

13. the use of the premodifier very
intensifying absolute adjectives with an in-built superlative meaning, and superlatives
Examples on p.108

14. Discovering collocations: the Adjective + Noun pattern

15. To our corpus
Language on the 7 countries’ websites of tourist information.
Size: more than tokens

16. Frequency wordlist (more than 20)
Sematic categories of adjectives
Group online corpus tasks