1. A Leather bags e-commerce website Term Paper Final
Solomon Tsao
EMSE 6361, Fall 2016

2. Overview 1: Current online store offers 60+ different leather bags.

3. Overview 2: Fashion designer select most popular patterns, colors, custom initials each season/year.
Stripe Colors
Initials

4. Current New Product Development & Onboard Process
Fashion designer select colors ,patterns and bags for next season.
Factory makes virtual samples for each one and back to design team
Design team decide which one is ok from virtual image and which one requires a real sample.
Factory makes sample products and ship back to Dallas office
Fashion design team makes final decision for next season’s new products.

5. What are the Problems : High Cost Cost of one sample product = $20
one high quality photo = $10
10 patterns x 10 stripes x $30 = $3000 / one bag per season
60bags x $3000 = $180000(This is a lot of money for samples)
Labor time
3mins(making one virtual) x 10 patterns x 10 stripes =300mins
60(bags) x 300(minutes) =18000(minutes)(About 300 hours)

6. Sales <=> Profit
What are the Problems :
Because of the high cost
Onboarding less products = Less selections for customer
(Impact online sales)
Longer time to make virtual images
Time to market is a key point for sales
Sales <=> Profit

7. Root Cause Analysis
High Cost for making sample units
Waiting samples from factory
Labor time to create virtual images
We need a system to be able to generate new virtual design in real-time
Limited products to be selected
Limited color / pattern / Initials / Stripes can be used
Time to market : New products every season

8. Problem Interdependency Graph (PIG):

9. System To-Be
P1 : Limited colors / patterns / Initials / Stripes can be used
P2 : Limited products to be selected
G1 : Unlimited colors / patterns / Initials / Stripes can be used
G2 : Unlimited virtual product list
Break

10. Softgoal Interdependency Graph (SIG):

11. PIG + SIG

12. End Product : (1) Assign Patterns(Objects) to Items
Define Stripes(Objects)/Patterns(Objects) Map

13. End Product : (2) Define pattern’s scale
Assign Initials(Objects) Object to Items

14. End Product : (3) Stripe Object Pattern Object Stripe Object
Initial Object

15. Questions?