7. User portrait: millennial, professional, works with computer 6-10 hours per day, cares about ergonomics and productivity, maybe has carpal tunnel syndrome. US, EU, Asia.
User’s segments with existing early adopters: programmers, 2d designers, 3d designers, video and audio editors, copy writers.
Professional laptop market: $25B % of all laptops, depends on vendor. Professionals will always need keyboard with keys for working.
Based on our investigation we consider 70% of professionals will need our technology.

9. 1.09 Pleasier M41. 4 touch keys
15.09 Pleasier M touch keys
30.09 Fully functional prototype
15.10 First sale to early adopter
1.11 Angel’s investment
15.01 PR and marketing campaign start
1.03 First buying offer
1.07 Exit