1. Virtual Reality Seats
The Future of Spectating
Team Challenger

2. Bringing you closer to the action
VR SPECTATING
Bringing you closer to the action
with virtual reality
Increase viewership, revenue, and appeal of sports to the next generation
Extend technology into various sport disciplines, but start with soccer, cricket, basketball, hockey, tennis
Franz 2016 | HKUST MBA Team Challenger

3. CONNECT Find other like-minded fans within your group of friends
SOCIAL
CONNECT
Find other like-minded fans within your group of friends
Franz 2016 | HKUST MBA Team Challenger

4. $ $ $ IMPLEMENTATION DC Traditional RHB VR Division DC VR Capable RHB
VR Services
Franz 2016 | HKUST MBA Team Challenger

5. Implementation / Engagement
Immersing the world in a thrilling stadium atmosphere
IMPLEMENTATION
PHASE 2
Implementation / Engagement
PHASE 3
Adoption
PHASE 1
Trial and Feedback
Franz 2016 | HKUST MBA Team Challenger

6. Phase 1 TRIAL Partnership with VR technology firms
IMPLEMENTATION
Phase 1
TRIAL 1
Partnership with VR technology firms
Set up VR center at Olympic venues
Create a VR prize draw for worldwide audiences
Mitigate risk for all stakeholders as VR is still in early stages
Analyze customer usage and survey data, develop pricing and licensing strategy 2
Franz 2016 | HKUST MBA Team Challenger

7. & Phase 2 Phase 3 ENGAGEMENT ADOPTION VR Seat Ticketing
IMPLEMENTATION
Phase 2
Phase 3
ENGAGEMENT
ADOPTION
VR Seat Ticketing
Tiered pricing
Extend VR Seating to other popular sports
hockey, volleyball, tennis 1
Extend VR Seats to all sports
Trial and adopt additional VR services
i.e. VR party rooms 1 2 2
Franz 2016 | HKUST MBA Team Challenger

8. THE FUTURE
VR integrated into the entire sports experience from training, social to playing
Franz 2016 | HKUST MBA Team Challenger

9. QUESTIONS?
Thank you
Franz 2016 | HKUST MBA Team Challenger