1. MH Portfolio Success Four Seasons Biltmore, Santa Barbara
H vs. H1 2012
264 9L cases H vs L cases H1 2012
= +57 9L cases, = +27%, = +$22,105
Challenges:
*Acct downgraded their house bubbles pour from Chandon Brut to a lower-priced competitor (Domaine St. Michelle), so Chandon Brut 750mls ended H L cases and -$8k vs LY.
Solutions & Highlights:
*Trying to offset the Chandon Brut gap, we added Chandon American Summer to banquets list for the summer, and seized 4 of 7 spots on bubbles BTG list property-wide, including upgrades to Veuve Clicquot Yellow Label, Moët & Chandon Rosé Impérial Moët & Chandon Brut Impérial & Etoile Brut
*New Etoile Brut BTG added +13 9L cs vs. 0 LY
*New Veuve Clicquot BTG yielded L cs vs 20 LY = +37 9L cs
*New BTG placements of Newton Red Label Chardonnay & Claret = +54 9L cs vs. 0 LY
*New Belvedere Citrus drink feature = L cs vs. 0 LY
Christopher Dixon 1