1. Breaking Barriers Marketing Strategy
Bobby Miskura, Kristin Zeigler, Mike Miraglia,Nate Brown
BOBBY

2. Presentation Plan Who we are Identify target audience Porter analysis
Marketing logistics
Eliciting voice
Promotional Video
KRISTIN

3. Breaking Barriers Elite Training Facility Three- Trainer System
Scheduling Flexibility
NATE

4. Target Audience Baseball players High school, College, Professional
Ages 14 and up
High school, College, Professional
Players who want to take their game to the next level
BOBBY

5. Porter Analysis Rivalry New entrants Substitutes Suppliers Customers
MIKE

6. Product/Adoption Life Cycle
BOBBY
Product- growth segment, specialty gyms are becoming more prominent
Early adopters- we want athletes that are proactive about taking their game to the next level- therefore we don’t want those who join with the majority.

7. Customer Funnel Awareness Elite baseball team, promotions and word-
of-mouth advertising.
Knowledge
Promotional video, brochure, and speaking with
local athletes about our facility.
Consideration
Attending our clinics, inquiring about our service.
Selection
Receiving an initial evaluation.
Satisfaction
Renewing monthly membership.
Advocacy
Becoming part of our travel team, and communicating to friends.
Loyalty
Train with us regardless of trainer turnover, other teams, etc.
Awareness
Knowledge
Consideration
Selection
Satisfaction
Advocacy
Loyalty
MIKE
Awareness- through our elite baseball team and promotions (clinics/ord-of-mouth)
Knowledge- Promotional video, brochure, talking to current athletes and trainers
Consideration- attending our clinics, inquiring with us
Selection- Coming for an initial evaluation
Satisfaction- Continue to renew monthly training
Advocacy- part of the BB travel team, communicating to friends
Loyalty- train with us regardless of trainer turnover, outside teams, etc.

8. Competitor Analysis
KRISTIN
3 trainer stuff

9. Communications Channels
Events and Experiences
Interactive Marketing
Direct Marketing
PR and publicity
Through events and experiences we hope to communicate with our customers. We will be doing this by hosting a series of open clinics for members and non members. This way we are able to target not only our customers but potential.
We will also be performing interactive marketing through our events and experiences as we will be talking with non members who attend these clinics and explain to them that we can be their gateway to the next level
We will focus on communicating through our public relations and publicity. We will be doing this by publicizing our players success. We will add their accolades and accomplishments in our social media. We will also send updates on our players who sign with colleges and or professional teams.
We will also be direct marketing by our brochures to our target players in order for us to directly communicate with them and demonstrate how we can benefit them

10. Eliciting Voice Daily Exit Surveys Confidentiality for Athletes
Only seen by head trainer
Part of Monitoring and Measuring
KRISTIN

11. Promotional Video

12. Thank You!