2. UNIQLO
Lina Gong Hui Li

5.
6/17/2018

6. History of UNIQLO
Uniqlo Co., Ltd. is a Japanese casual wear designer, manufacturer and retailer.
Since March 1949, a Yamaguchi-based company that operating men's clothing shops called "Men's Shop OS" existed----- first Uniqlo store.
In May 1985, they opened a unisex casual wear under the name "Unique Clothing Warehouse".
By April 1994, there were over 100 Uniqlo stores operating throughout Japan.
80% of Uniqlo products are made in China.
In 2005, Uniqlo made more overseas expansion, with stores opening in the United States, Hong Kong and South Korea.
Now, Uniqlo is the world's fourth largest clothing retailer after Zara, H&M, and Gap.

7. Current Situation – number of stores
Origin: Uniqlo: Japan, Gap: US, 1969 H&M: Sweden, 1947 Zara: Spain, 1975
Global stores: Uniqlo: 1,000 Gap: 1,587 H&M: 2,352 Zara: 1,631
US Stores: Uniqlo: 3 Gap: 927 H&M: 234 Zara: 46
Countries: Uniqlo: 12 Gap: 41 H&M: 44 Zara: 82

8. Current Situation – geographic coverage
Asian:
Japan: 862
China: 235
South Korea: 110
Taiwan: 42
Hongkong: 19
North America:
United States: 7
European:
United Kingdom:10
France: 3
Russian: 3
Singapore: 12
Tailand: 11
Malaysia: 10
Philippines: 6
Indonesia: 1

9. Current Situation – annual profit
2011 Revenue
Uniqlo: $8.7 billion
Gap: $5.7 billion
H&M: $15.1 billion
Zara: $11.4 billion
Growth Areas:
Uniqlo: Asia
Gap: Asia
H&M: China, US, UK, Germany
Zara: Asia
On September 2, 2009, Fast Retailing Co., Ltd. announced that the company would target annual group sales of 5 trillion yen (about 61.2 billion US dollars) and pretax profit from operations of 1 trillion yen (about 12.2 billion US dollars) by 2020.
This means that the company is aiming to become the world’s biggest Specialty retailer of Private label Apparel with a continuous growth rate of 20% per year.

10. Retail strategy – target market
"We don't target 18-year-olds or people who have a particular lifestyle," the company's chief operating officer Yasunobu Kyogoku explained to ABC News last month. "No matter what your taste or demographic, we do believe we have great articles of clothing at Uniqlo."

11. Retail strategy – retail format
Japanese retailer Uniqlo is known for its sleek, simple, somewhat Gap-reminiscent looks
In 1997, Fast Retailing adopted a set of strategies from American retailer The Gap, known as "SPA" (for specialty-store/retailer of private-label apparel), meaning that they would produce their own clothing and sell it exclusively.
Uniqlo had begun outsourcing their clothing manufacturing to factories in China where labour was cheap.
"Everyone is selling clothes. Apple is selling cell phones and computers, but they've revolutionized people's lives," Odake, CEO of the company's American division,told Daily Finance. "We want to revolutionize how people wear clothes. … We want to make a perfect T-shirt, sweater and jeans that can be worn by everyone."

12. Retail strategy – unique competitive advantage
Uniqlo’s logo “Made For All” is because the clothing selections are yet to be for everyone’s body size.
Uniqlo provide the wide variety of clothes, whether you’re looking for something formal or just a casual look.
With their target audience mostly between the age group of , Uniqlo has to stay up to date with the current fashion.

14. SWOT Strength Weakness Available internationally in several countries
Wide range of products for both male and female
Low cost of production and management
Asian cutting and measurement
High Quality
More target on young people
Consistent productivity and creativity for every new season
Few retail stores in North America
Fashionable and essentials

15. SWOT Opportunity Threats
Emerging trends in the clothing and apparel markets
Opportunity
Threats
New technology like E-business
Japanese Brand
New material
Not large population in Canada
Easy to be duplicated

16. INDUSTRY Clothing Stores
Companies in this industry operate physical retail establishments that sell clothing and accessories. Major companies include TJX Companies (TJ Maxx, Marshalls),
Gap, and L Brands (all based in
the US), along with Hennes &
Mauritz (Sweden),
Inditex's Zara chain (Spain),
Arcadia Group's Topshop (UK).

17. TRENDS
According to Statistics Canada, Global Trade Atlas, the imports of apparel manufacturing is increasing from 2009 to 2011.
The Canadian apparel manufacturing sector went through significant changes over the last ten years.
Production activities is now off-shored.
E-Store

18. TRENDS They set the store as grid layout which
Makes customers easy to find the products.
Every corner is designed efficiently to
Display products.
Fast Retailing adopted a set of strategies from American retailer The Gap, known as "SPA" (for specialty-store/retailer of private-label apparel), meaning that they would produce their own clothing and sell it exclusively.
Limited time promotion

19. Competitive Environment

20. Competitive Environment
GAP
H&M
ZARA
America
Swedish
Spanish
1,587 stores (101)
2,352 stores (58)
1,631 stores (22)
Iconic, inventive, American.
Express your personal style throughout your life
Primary collections made with long lead times
Fashion and quality at the best price
Latest fashion
Up-to-the-minute on consumer trends
a product from design to sales floor in under 15 days

21. Suggestion
Customer service

24. Single boy, single boy,
Why not be a gay?
No more wait, no more hate,
Let us all be gay~

25. Thank You!!!