1. Business Communication
Week nine

2. Question of the Day
First name, last name, group number We have studied many topics in Business Communication this semester. What is one topic you feel confident in your knowledge about and one topic you would like to review more before the final exam?

3. Topics - Review What are topics we have covered so far in this class?
Advertisements and Marketing
Careers
Companies
Entrepreneurship
Innovation
Negotiations
Business Across Cultures

4. Case Studies - Review
What are case studies we have done so far in this class?
Elevator Speech
You Juice
Dino Conti Ice Cream
The George Marshall Awards
Sheen Shampoo Manufacturers
Better Business Communications

5. Real Life Case Study

6. FIFA – International Football Federation Association
Founded 1904
Based in Zurich, Switzerland
Mission – “the constant improvement of football.”

7. http://www. inquirelive. co

8. Article: FIFA’s Controversial Business Plan

9. Your task
Today we will look at an article about the FIFA business model and their business plan and organization post-scandal.
Then your group will receive a section of the 50-page one year FIFA forward plan.
Your job is going to be to summarize the business model and find information in your assigned section related to the various topics we have covered so far in this class.

10. For example: Advertisements and Marketing Careers Companies
How do they market their product? What is their product?
Careers
What does a career in FIFA look like? What are the different paths and levels?
Companies
What is the company organization like? What market(s) is FIFA involved in?
Entrepreneurship and Innovation
What is FIFA doing that is entrepreneurial or innovative?
Negotiations
What are FIFA’s partnerships and sponsorships? What do they have to negotiate?
Business Across Cultures
Does FIFA work internationally? What are their cross-cultural business strategies?