1. Trade for Development Centre
© Counter Culture Coffee
Mathieu Desantoine
Marketing Officer
Trade for Development Centre

2. => Aid for Trade

3. Trade for Development Centre – Who we are
Goals
Improve market access for small producers in the South
Promote fair and sustainable trade
Three pillars
Direct producer support
Financial support
Business management & Marketing support: coaching
Support to governmental programmes and projects
Informing and Raising awareness 1 2 3

4. 1 Direct producer support 1
Which organisations? Where and in which sectors ? 1 1
MSMEs and Producer organisations
22 countries - Focus on Africa
Sectors: coffee, fruits, vegetables, nuts, wild medicinal and aromatic plants, artisanal mining (gold), argan oil, cocoa, tourism
Fair and Sustainable trade certifications …
Fair trade
Organic
Sustainable (member of ISEAL)
PGS (Participatory guarantee system)

5. Identification of benefiting organisations
TDC jury
Growth potential
Market demand
Dynamism
Capacity of the organisation
Development relevance
Number of members
Gender
Participation of members
Financial situation
Healthy organisation

6. Financial support to producers (grants)
Purpose
Improving market access
Funded activities
Product development, improve productivity and quality
Training and participation in fairs
Support for getting certified (Fair and sustainable trade)
Results
51 projects financed
+80,000 direct beneficiaries
Increase in sales and earnings

7. Marketing support to producers (coaching)
Purpose
Sustainable increase of revenues
Delivered service
Personalised coaching
At premises of the organisation
By an expert in marketing
Results
42 organisations coached
Capacity building

8. Marketing coaching to producers Objective
Sustainable increase of revenues
through a better market access
through a better commercial management of the organisation
Understand business & market
Identification new commercial opportunities
Promotion & communication material
Positioning organisation

9. Approach and methodology of the coaching
How do we work?
Tailor-made
Benefiting organisation is driver
No training, but coaching
Learning by doing: little theory, much practice
Participatory
Simple & practical
Empowerment: involvement of beneficiaries
Long-term support
Our coaches = specialists in business management, finance, strategic marketing & sales and communication

10. Detailed Content
Flow of the marketing support program

11.
Financial support: 4 projects
Marketing support: 13 organisations
Financial + Marketing: 2 organisation

12. Thank you
Any Questions, Comments ?