1. Practical information
Monday 17th: Garda room
Tuesday 18th and Thursday 20th: Levico room

2. UX research methods - An overview
María Menéndez Blanco

3. User Centered Design (UCD) process

4. Overview Quantitative and qualitative research methods
Understand the design space
Identify relevant stakeholders/actors
Gather users’ needs, goals and behaviour to be transformed into user requirements
Allow the articulation of “matters of fact” into “matters of concern” to be transformed into design opportunities

5. Questionnaires General understanding of the design space
Carefully design your questionnaire
Ask meaningful questions
Open vs. closed ended questions
Much feedback in short time
General understanding

6. Individual interviews
Individual interviews with relevant stakeholders/actors
Structured, semi-structured or unstructured
Prepare a script based on your understanding of the design space
Carefully design your questions
Allow silence
Record interviews (+ consent form)
Time and resource demanding
Deep understanding

7. Focus groups/group interviews
Group interviews inviting different actors
Enable discussion between different points of view
Deep understanding
Gather a group of people at the same place and time
Expose different points of view and potential breakdowns

8. In-context immersion Observe the context of the design domain
Short interviews to people in the context of the design challenge
Spend time in the context -> time demanding

9. Self-documentation Ask relevant actors to keep diaries
Prompt them with “cultural probes”
Help understanding the design challenge from the actors’ point of view
Cultural probes – Way of getting information about people and their activities

10. Who are the relevant actors in your domain?
How do they relate to the domain? How do they relate among them?
Which are the assumptions in your domain?
How do you articulate them into “matters of concern”?
How can you challenge these assumptions?
Which design artefact can challenge these assumptions?

11. Questions? menendez@disi.unitn.it