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Product Knowledge
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Let’s get to know each other!
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Why Product Knowledge? Learning and Development
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Benefits Be confident Improve communication Solve objections Learning and Development
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What Would You Like to Take Back from Today’s Program?
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Learning and Development
From the Participants Be involved Discuss relevant ideas Share your knowledge and experience Manage time well Switch off your mobile Have Fun! Learning and Development
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Objectives To ensure team have the knowledge of the different types of products in the store To ensure team have the knowledge of the different types of brands in the store Learning and Development
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The Shoe Anatomy Learning and Development
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Major Parts of the Shoe Shoe Upper Shoe Lining Shoe Sole Learning and Development
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Top Line Vamp Counter Quarter Heel Out Sole Shank Top Piece/ Heel Cap Toe Cap Insole Welt Tongue Eyelets Learning and Development
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Top line Ankle Strap Instep Counter Heel Top piece/ Heel Cap Vamp Learning and Development
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Ankle Strap Heel Seat T-Bar In Sock Vamp Strap Heel Platform Top Piece/ Heel Cap Learning and Development
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Activity ? ? ? ? Learning and Development
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Activity ? ? ? ? ? ? Learning and Development
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Knowledgy 1 ? Answer: Platform Learning and Development
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Knowledgy 2 ? Answer: Heel Learning and Development
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Knowledgy 3 ? Answer: Vamp Learning and Development
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The Materials Learning and Development
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Leather Breathable Durable Flexible Comfortable to wear Absorbs moisture Can be used in shoe upper, shoe lining and shoe sole Learning and Development
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Textile Light weight Washable Comfortable to wear Can be used in shoe upper, shoe lining and shoe sole Learning and Development
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PU Synthetic Leather Light weight Water resistant Easy to care Can be used in shoe upper, hand bags and other accessories Learning and Development
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PVC Synthetic Fabric Shiny finish Economical Less durable Hard to wear Can be used in shoe upper, hand bags and other accessories Learning and Development
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Shoe Sole PU - Polyurethane Light weight for better comfort Flexible Durable Water resistant Slip resistant Shock absorber Use in men’s formal shoes Learning and Development
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PVC – Polyvinyl Chloride
Shoe Sole PVC – Polyvinyl Chloride Shiny finish Water resistant Economical Less durable Less friction Use in women’s shoes and sandals Learning and Development
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EVA – Ethylene Vinyl Acetate
Shoe Sole EVA – Ethylene Vinyl Acetate Light weight Economical Flexible Suitable for all types of weather Use in women’s shoes and sandals Easy to absorb water Learning and Development
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Shoe Sole Crepe Flexible Better insulation Slippery Sensitive to extreme heat and extreme cold Learning and Development
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Shoe Sole Rubber Durable Economical Slip resistant Water resistant Flexible Learning and Development
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Shoe Sole Gum Flexible Durable Slip resistant In-door sports outsole Non-marking Learning and Development
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Shoe Sole Phylon Light weight Comfortable Flexible Wears off easily Sport shoes outsole Learning and Development
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Video: How is Leather Made?
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Two Sides of Leather Grain Side Flesh Side Learning and Development
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Finishes of Leather Learning and Development
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Full Grain Leather Source Feature Benefit Outer layer of the hide Tight Grain pattern Moisture resistant Leather Premium Leather Strong Durable Soft Learning and Development
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Corrected Grain Leather Source Feature Benefit Outer layer of the hide Grains of the leather Has uniform grain finish Smooth Durable Strong Learning and Development
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Patent/Embossed Leather
Source Feature Benefit Outer/Inner layer of the hide Glossy Finish Stylish/fashionable Embossed design attractive Learning and Development
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Nubuck Leather Source Feature Benefit Outer layer of the hide Leather Finish Fine Smooth Soft to touch Velvet feel surface Learning and Development
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Suede Leather Source Feature Benefit Inner layer of the hide Leather Finish Soft Thin Flexible Learning and Development
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Oil Tanned Leather Source Feature Benefit Outer layer of the hide Leather Finish Soft and supple Water resistant Learning and Development
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The Heel and Platform Learning and Development
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Activity! Learning and Development
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Types of Heels Block/Chunky Heel Cone Heel Kitten Heel Wedge Heel Stiletto Heel Demi-wedge Heel Learning and Development
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Types of Heels Spool Heel Comma Heel Fantasy Heel Learning and Development
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Types of Platform Platform Through Platform Undershot Platform Covered Platform Learning and Development
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The Shoe Symbols and Materials
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Shoe Symbols Shoe Upper Shoe Lining Shoe Sole Learning and Development
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Material Symbols Genuine Leather Smooth Leather Textile Other Material Learning and Development
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Identify the Shoe and Material Symbols.
Activity Identify the Shoe and Material Symbols. Learning and Development
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Knowledgy 4 Answer: Patent/embossed Leather Learning and Development
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Knowledgy 5 Answer: Smooth Leather Learning and Development
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The Shoe Styles and Designs
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Style Oxford The vamp overlays the quarter Lace area opens in closed V shape Originated in England Also known as: Balmorals – America Learning and Development
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Style Derby The quarter overlays the vamp Can be easily identified through derby lock Originated in England Also known as: Blucher Derby lock Learning and Development
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Style Monk Use buckle in securing the instep First worn by Alpine Monks Developed in 15th Century Buckle Learning and Development
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Design Brogue Originated in Scotland and Ireland Originally used for outdoor walking Brogue Pattern Learning and Development
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Style Moccasin Slip-on shoe having a one-piece sole and vamp First worn by American Indians Developed 400 years ago Also known as Loafer Learning and Development
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Style Court Shoe/Pump Strapless shoes on heels First worn in ancient civilization of Egypt, Greece and Rome Learning and Development
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Style Mary Jane A pump with strap across the instep First worn in school by American children Originated in America Learning and Development
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Style D’orsay Vamp is cut, showing the arch of the foot With or without heels Originated in France Learning and Development
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Style Peep-toe Toe cap is cut, showing the toe fingers First worn in 1940’s Learning and Development
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Style Sling Back Counter is cut, showing the heel Sling is used to hold the shoe onto the foot First worn in 1940’s Learning and Development
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Style Ballet Flats or Ballerina A closed shoe without heel Developed in 16th Century Learning and Development
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Style Sabot Also known as Clog and Mule First worn by French having heavy work in the kitchen Originated in France Learning and Development
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Style Sandal Open footwear with straps or thong The oldest style of shoe worn in ancient time Also known as Chappal in India and other Middle Eastern countries Learning and Development
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Style Slipper Slip on worn indoors Variations would have hard or soft sole, with or without heel Learning and Development
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Style Boots Gives warmth It could be ankle length, calf length, knee length and even thigh high. Learning and Development
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Style Sport Shoes A shoe that uses various technologies Use for specific sport Originated in America Developed in 1917 Learning and Development
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Knowledgy 6 Answer: Monk Learning and Development
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Knowledgy 7 Answer: D’Orsay Learning and Development
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Knowledgy 8 Answer: Bootie Learning and Development
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Knowledgy 9 Answer: Brogues Learning and Development
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In-house and International Brands
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Men’s Department – In house Le Confort Learning and Development
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Men’s Department - International Le Confort West Coast Learning and Development
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Men’s Department With 23% total contribution across UAE Top 5 highest brand contribution Duchini Lee Cooper Kappa Elle Le Confort Learning and Development
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Ladies’ Department - In house Learning and Development
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Ladies’ Department –International Learning and Development
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Ladies’ Department With 30% total contribution across UAE Top 5 highest brand contribution Paprika Missy Fitflop Cozy Celeste Learning and Development
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Kid’s Department – In House Learning and Development
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Kid’s Department – International Learning and Development
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Kid’s Department With 30% total contribution across UAE Top 5 highest brand contribution Juniors Barefeet Start Rite Little Missy Lee Cooper Learning and Development
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Accessories – In house Learning and Development
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Accessories – International Learning and Development
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Accessories Department With 16% total contribution across UAE Top 5 highest brand contribution Paprika Celeste Duchini Juniors Peppermint Learning and Development
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Activity! Learning and Development
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The Shoe Care Learning and Development
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Tarrago Shoe Care Manufactured in Barcelona Spain Range of high quality shoe care products Available in over 50 countries worldwide Learning and Development
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Insoles Reduce shock Provides support Absorbs moisture and odor Learning and Development
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Feature And Benefit Learning and Development
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Feature and Benefit - FAB Feature – Something distinctive, eye catchy, remarkable on the product Benefit – What the customer can get from the particular feature Learning and Development
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Feature and Benefit - FAB
Moccasin Style PU sole Textile Shoe Upper Platform And Benefit Easy to wear Light weight Hand washing Gives balance and add height Learning and Development
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Activity! Learning and Development
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Foot Types and Deformity
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Foot Types Normal Foot High Arch Foot Flat Foot Learning and Development
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Deformity Bunion Wide Foot Learning and Development
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Thank You! Learning and Development
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