1. Retail Sales Letters Pertemuan 12
Matakuliah : G0374/Business Writing
Tahun : September 2006
Retail Sales Letters Pertemuan 12

2. To stimulate patronage
The Purposes
To announce sales
To stimulate patronage

3. The Contents
The reason for the sale.
The dates on which the sale will take place.
The description of the sale merchandise
The comparative prices
An encouraging statement

4. Sales Promotion Letters

5. The Purposes
Solicit interest rather than an immediate sale.
Encourage inquiries rather than orders.

6. Stimulate the reader’s interest Describe the product.
The Requirements
Stimulate the reader’s interest
Describe the product.