1. Sales Development Program

2. Agenda I. Company Overview II. Development & Employment Information
III. Career Information
IV. Recruitment & Interviewing Process

3. Company Overview

4. Nation’s Leading Consumer Promotions Co.
Single-source marketing services company whose home-delivered, in-store and on-line media are united under the SmartSource family brand
Specializing in customized, integrated marketing concepts and programs
Built upon a foundation of strong retail and media relationships
Superior knowledge of consumer shopping behavior
Unsurpassed and comprehensive portfolio of complementary products and services

5. Part of the News Corporation Family
Twentieth Century Fox
Fox Animation Studios
20th Century Fox
Home Entertainment
20th Century Fox Television
Fox Broadcasting Company
News America Marketing
News America Publishing
Fox Filmed Entertainment
News Corporation
Fox Television Stations
Fox Kids Network
Fox Sports
Fox News Channel
FX Network & fXM
HarperCollins Publishers
The New York Post
The Weekly Standard
In-Store
FSI
Merchandising Services
International
On Call

6. News America Marketing Divisions
FSI
In-Store
Merchandising
Services
On Call
International
Free-standing inserts
Home-delivered sampling
Retailer co-marketing
Themed events
At-shelf couponing
At-shelf advertising
Cart advertising
Aisle advertising
Broadcast advertising & promotion
Sampling & demonstration services
Flexible client- dedicated programs short- and long-term
Syndicated programs
Pre-paid phone cards
Interactive telephone applications
800/900 numbers
In-store advertising & promotion
Merchandising services

7. The SmartSource Product Portfolio

8. Clients

9. Retail Partners

10. New York City - Headquarter Office Wilton, CT - Headquarter Office
Office Locations
New York City - Headquarter Office
Wilton, CT - Headquarter Office
Princeton, NJ
Boston
Cincinnati
Atlanta
Dallas
Minneapolis
Los Angeles
Chicago

11. Employment Information

12. 1 2 3 4 5 full disclosure effective communication employee development
Operating Principles 1
full disclosure 2
effective communication
employee development 3 4
inclusive management 5
maximize the business

13. Company Culture community involvement
an energetic, accomplished sales staff
employee awards and recognition
supportive yet challenging team environment
open door policy to senior management
holiday events and seasonal outings

14. Benefits health care 401K tuition reimbursement
flexible spending account plans
paid time off
paid holidays
pension plan

15. Success Qualities 3.0 minimum cumulative GPA
excellent written & verbal skills
strong work ethic
leadership
initiative and follow-through
problem-solving skills
ability to set priorities
attention to detail
team player

16. Training & Career Development
Role training, company and industry orientation, technology skills and management development
Learn from more experienced ACs and AAs
Mentor Program pairing new hires and executives
AC lunches with CEO and President
Yearly performance management review

17. Career Information

18. account coordinator Sales Development Career Path
Communicate between clients & internal departments
Participate in sales calls
Handle production materials
Process orders and contracts
Coordinate client presentations
Work on an account team with an AD
Analyze customer data
Recommend advertising markets for accounts and brands

19. responsibility account associate Sales Development Career Path
Account Coordinator responsibilities
Manage selected regional accounts
Develop new business clients
responsibility

20. positive attitude account director Sales Development Career Path
Manage national and regional accounts
Act as a marketing consultant for clients
Manage all aspects of each client’s business
Manage an Account Coordinator’s work and development
positive attitude

21. A Day in the Life of an AC
Lori Nicholson, University of Michigan, 1998
Political Theory and Latin American History
8:00 am Comes in early to set up Deadline Report
10:00 am Works with the Media Department to customize a regional market list to meet a client’s distribution requirements
11:15 am Meets with Layouts to review specs for a client’s SmartSource Magazine ad
1:00 pm Learns of the Company’s weekly performance at the Regional Sales Meeting
2:30 pm Contacts Marketing Services to create a presentation demonstrating benefits of launching a new product with SmartSource programs
4:00 pm Discusses a business contract with Legal that specifies a packaged goods manufacturer’s agreement to place its FSI and In-Store advertising exclusively through News America Marketing

22. Sales Superstars: Heidi Gray
Born: Chicago. IL
Current Home: New York City
College: University of Michigan, 1988, Sociology
Heidi’s Timeline
November 1988 Account Coordinator
November 1989 Account Associate
February 1992 Account Director
November 1994 Senior Account Manager
July Group Sales Manager
July Vice President, Group Sales Manager
March 2000 Sr Vice President, Regional Manager
a focused and creative
team player

23. Internships
Provides a solid foundation and working knowledge of New America Marketing processes, expectation, systems and client relationships
open to all majors
full-time, entry-level paid positions
special summer intern projects
potential for future employment
available in sales, marketing, media, finance, human resources and operations
Requirements
initiative & follow-through
leadership ability
interpersonal skills
MS Office, Word, Excel, PowerPoint,
systems
minimum 3.0 cumulative GPA
strong communication skills
strong work ethic
excellent written and verbal skills

24. Recruitment & Interviewing Process

25. Interviewing Process
If you have at least a 3.0 cumulative GPA, submit a résumé to News America Marketing
If you possess our Success Qualities, a News America Marketing representative then interviews you on campus during your school’s campus interviewing.
Qualified candidates then meet with 7 members of our Executive Committee in NYC
Candidates can also interact with their prospective peers and managers
Offers based on the unanimous recommendation of the participating Committee members