1. Innovation and diversification in a changing landscape: a provider perspective
East Midlands Strategic Market Development Event –
supporting personalisation through creating a more
diverse and responsive market.
2 November 2011
Sharon Blackburn
Policy and Communications Director
National Care Forum

2. Overview highlights Think Local, Act Personal Policy drivers
National Market Development Forum

3. The context of change
“If we always do what we have always done then we will always get what we have got ”

4. The context of change
Expectations
Diversification
Segmentation

5. Change/challenge New forms of leadership Achieving outcomes focus
Relationship centred services
Diversification and flexibility
Re-thinking the ‘how’

6. Choice Quality – a habit not a message! Hearing from the ‘experts’
Citizenship
One size won’t fit all

7. Opportunities CLS/Belong OSJCT Somerset Care Housing 21
Extra Care Charitable Trust

8. And finally … This is about all of us.....
“ People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Maya Angelou