1. Finding Success
and Efficiency
in Annual
Giving

2. Bridget Mayer – VP Business Development GiveCentral
Tony Brandolino– Chief Development Officer Diocese of Joliet

3. Agenda Intro – who are we and why should you trust us?
Status Check – where are we at as a group?
Marketing - Finding your online groove
Make your data work for you
Questions and Answers

4. Status Check

5. Successful Marketing = Successful Appeal

6. Successful Marketing of Your Appeal
Keep everything consistent
Make sure that your online ‘brand’ matches your direct mail

12. Successful Marketing of Your Appeal
Keep everything consistent
Make sure that your online ‘brand’ matches your direct mail
Reach your donor in a new way
It’s an ‘AND’, not an ‘OR’

14. Successful Marketing of Your Appeal
Keep everything consistent
Make sure that your online ‘brand’ matches your direct mail
Reach your donor in a new way
It’s an ‘AND’, not an ‘OR’
Make it easy for them to give! Donors don’t want to jump through hoops
This goes for everything, not just your envelopes and direct mail, but your online giving platform as well

16. Mobile App

17. Text-to-Give
Females – 29-39
Males – 49-59
Females – 49-59
Males – 29-39

18. Text-to-Give
3. Females – 49-59

19. Card Reader

20. Kiosk Giving

21. Peer-to-Peer/Crowd Funding

22. Successful Marketing of Your Appeal
Keep everything consistent
Make sure that your online ‘brand’ matches your direct mail
Reach your donor in a new way
It’s an ‘AND’, not an ‘OR’
Make it easy for them to give! Donors don’t want to jump through hoops
This goes for everything, not just your envelopes and direct mail, but your online giving platform as well
Your message matters – let your words convey the passion for your mission

24. Make your data work for you – not against

25. Making your data work for you
Donor Acquisition
Where can new donors come from?

26. Your Parish’s Databases

27. Making your data work for you
Donor Acquisition
Where can new donors come from?
Sybunts/Lybunts
How can you re-engage lapsed donors

28. Regaining Lapsed Donors

29. Making your data work for you
Donor Acquisition
Where can new donors come from?
Sybunts/Lybunts
How can you re-engage lapsed donors
Delinquent Pledges
Collecting on unfulfilled pledges

30. Past Due Notices

31. Making your data work for you
Donor Acquisition
Where can new donors come from?
Sybunts/Lybunts
How can you re-engage lapsed donors
Delinquent Pledges
Collecting on unfulfilled pledges
Giving Society/Late Outreach
Finding your top donors

32. Giving Society and Late Outreach

33. MARKETING
DATA

34. Thank you! We look forward to continuing this conversation together in the future Bridget Mayer Tony Brandolino

35. Statistic Sources nptechforgood.com
Corporation for National and Community Service
mGive
Mobile Cause
Classy
Blackbaud.com Data Analytics