1. INTRODUCTION TO PACKAGING
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

2. SCOPE CONCEPT OF PACKAGING DEFINITION PACKAGE – PRODUCT RELATIONSHIPS
SCIENTIFIC CONCEPTS & PACKAGING
CSP TRG AIDS

3. IF SO ARE THEY ALL PACKAGED?
ARE THESE PRODUCTS FAMILIAR ?
IF SO ARE THEY ALL PACKAGED?
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

4. Is the air we breathe packaged?
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

5. BUT HERE THE AIR IS PACKAGED? WHY?
IT IS BECAUSE AIR IS NOT DISTRIBUTED SUFFICIENTLY HERE THAT YOU NEED TO TAKE PACKAGED AIR.
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

6. SO WHEN DISTRIBUTION FAILS PACKAGING TAKES OVER
HAS TO BE DONE SAFELY AND ECONOMICALLY PACKAGING STEPS IN
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

7. TYPICAL CASE OF DRINKING WATER
TODAY
EARLIER
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

8. HENCE PACKAGING IS IMPORTANT
TODAY’S WORLD THE MARKET IS GLOBAL DISTRIBUTION IS IMPORTANT
HENCE PACKAGING IS IMPORTANT
TODAY
PACKAGING HAS BECOME AN INTEGRAL PART OF OUR LIVES
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

9. IT TAKES A MIRROR TO SHOW YOU YOUR FACE
SO ALSO YOU NEED SOMEONE TO MAKE YOU REALISE ABOUT PACKAGING
HENCE THIS LECTURE
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

10. PACKAGING EVOLUTION - 1
100,000 years ago - animal skins, horns, bamboo
20,000 years ago – woven baskets, leather bottles
8,000 years ago - ceramics
5,000 years ago – wooden boxes and crates
3,000 years ago - glass
2,000 years ago – paper and cellulose fibre
1500 AD – Guttenberg printing press
1810 AD – hot canning system for food preservation
1900 AD – corrugated fibre board / automatic glass mfg
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

11. PACKAGING EVOLUTION - 2
1912 AD – first aseptic packaging in Scandinavia
1930 AD – first beer can
1931 AD – liquid tight cartons commercialized ( PERGA)
1933 AD – Polyethylene isolated by ICI (UK)
1935 AD – cellophane first produced in UK
1940 AD – liquid cartons used for milk in Chicago
1951 AD – Tetrapak in Sweden
1963 AD – pull tab easy open end for beer
1980 AD – micro flute CFB
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

12. PACKAGING FUNCTIONS Let us identify them…… M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

13. When you buy one kg of vegetables, vendor puts in a bag and gives you
When you buy one kg of vegetables, vendor puts in a bag and gives you. What does the pack do?
CONTAINS
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

14. When you open a TV pack, you find some components
When you open a TV pack, you find some components. What does the pack do?
PROTECTS
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

15. Milk and Drinks in TETRAPACKS.
What does the pack do?
PRESERVES
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

16. You have so many items in the mall.
What does the pack do?
IDENTIFIES
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

17. When you buy medicine or any product.
What does the pack do?
EDUCATES
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

18. DISPENSES When you squeeze out tooth paste in morning.
When you spray deodorant perfume.
When you put medicinal drops in your eyes.
DISPENSES
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

19. PACKAGING FUNCTIONS LET US DEFINE NOW…….
CONTAINS
PROTECTS
PRESERVES
IDENTIFIES
EDUCATES
DISPENSES
LET US DEFINE NOW…….
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

20. PACKAGING DEFINITION
PACKAGE MUST SELL WHAT IT PROTECTS AND PROTECT WHAT IT SELLS.
INTEGRAL PART OF PRODUCT FOR COST EFFECTIVE DISTRIBUTION AND END USE.
PACKAGE IS A MEANS OF DELIVERING GOODS IN “FACTORY FRESH” FORM TO THE END-USER ECONOMICALLY.
TECHNO-ECONOMIC FUNCTION AIMED AT MINIMIZING COSTS OF DELIVERY WHILE MAXIMIZING SALES
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

21. PRODUCT PACKAGING RELATIONSHIPS ONE EXISTS FOR THE OTHER
SIMILAR TO
TWO PARTERS IN BUSINESS
HUSBAND AND WIFE
ONE EXISTS FOR THE OTHER
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

22. PRODUCT PACKAGING RELATIONSHIPS
HENCE PRODUCT & PACKAGE BOTH NEED TO BE CONSIDERED SIMULTANEOUSLY IN DEVELOPMENT
THEY CANNOT BE DEALT SEPERATELY
THUS COMPANIES ALWAYS CONSIDER
PACKAGING DEVELOPMENT ALONG WITH PRODUCT
PACKAGING DEVELOPMENT HAS GROWN INTO A SPECIALIZED DISCIPLINE
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

23. COMPATIBILITY BOTH CHARACTERISTICS HAVE TO MATCH TO ACHIEVE OBJECTIVE
LEADS TO PRODUCT PACKAGE COMPATIBILITY
TO UNDERSTAND COMPATIBILITY , LET US SEE SOME EXAMPLES OF NON-COMPATIBILITY FROM OUR DAY-TO-DAY COMMON
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

24. so on…. so forth….. DIVORCE OF WEDDED COUPLE COOKING IN COPPER VESSEL
PICKLE IN METAL CONTAINER
LUNCH IN ALUMINIUM FOIL
FLOPPY DISCS & SYSTEMS
SPEAKERS & MUSIC SYSTEMS
MATCHING DRESS
so on…. so forth…..
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

25. KEEPING ENVIRONMENT IN VIEW
COMPATIBILITY
ABILITY TO CO-EXIST
without affecting one another
IN PACKAGING CONTEXT
COMPATIBILITY STUDIES is the STUDIES RELATED TO THE UNDERSTANDING OF THE MECHANISM OF CO-EXISTENCE OF PRODUCT AND PACKAGE
KEEPING ENVIRONMENT IN VIEW
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

26. TYPICAL CASES CASE 1 – SHEDDING SOME LIGHT CASE 2 – TURBIDITY
THESE CASE STUDIES INDICATE THAT THE CAUSE FOR INCOMPATIBILITY CAN LIE ANYWHERE.
ONLY A THOROUGH SYSTEMATIC ANALYSIS CAN HELP IN IDENTIFYING THE REAL CAUSE & ELIMINATING THIS PROBLEM.
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

27. PACKAGING CLASSIFICATIONS INTERMEDIATE / SECONDARY
UNIT / PRIMARY
INTERMEDIATE / SECONDARY
BULK / TERTIARY
UNIT - TOUCHES PRODUCT/RECEIVED BY CONSUMER
INTERMEDIATE - RETAIL DISTRIBUTION/ CONTAINS UNITS
BULK - WHOLESALE DISTRIBUTION /CONTAINS INTERMEDIATES
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

28. PACKAGING CLASSIFICATIONS
PRODUCT NATURE
SOLID, PASTE, LIQUID
PRODUCT CATEGORY
FOOD, PHARMA, INDUSTRIAL
MARKET NATURE
DOMESTIC , EXPORT
MATERIAL NATURE
METAL, LAMINATES, GLASS
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS

29. PACKAGING CLASSIFICATIONS
RIGID
SEMI RIGID
FLEXIBLES
M.Sc.(Nutraceuticals) 2011
CSP TRG AIDS