1. Educational Leadership and Policy Studies
Strategic Enrollment Planning at IUPUI: Is it Worth It? What Will it Take to Develop a Plan?
Don Hossler
Educational Leadership and Policy Studies

2. Defining EM Influence enrollments and total campus revenue.
Organized by strategic planning & research
Concerned with college choice, the transition to college, student retention, & student outcomes
Guide campus practices in new student recruitment & financial aid, student support services, curriculum development, & other academic areas to influence enrollments, student persistence, & student outcomes from college

3. Characteristics of Successful EM Activities
No single org. model, but strong leadership & coordination
Admissions marketing
Financial aid
Retention programs IR IT
Interfacing with academic & student life units
Linked with Strategic Planning
Data Driven, Analytical
Enrollment, Positioning, & Budgeting Strategy
Being at the Table

4. Another Way to Think About It
Revenue
Prestige
Access
Diversity

5. The Certainties of Focused, Intentional Enrollment Efforts
More institutional and academic unit time and resources will be focused on enrollment concerns
You will spend more than you are spending now
You will achieve more of your enrollment related goals
You will have a richer understanding of the conflicts among your various goals

6. The Complexities of Enrollment Management at Large, Decentralized, Complex Institutions
Holding together the common good
Enabling academic units to respond the their intellectual, human resource, and market mission and needs
Creating incentives for academic units to care about both the common good and their own imperatives

7. Necessities Strong analytical capacity
Who are your students (s)?
Where to they come from?
What motivates them to come? How do they see the campus and/or your academic unit?
If you want to change your profile or who you attract quickly (less than 5 years) you need to be prepared to buy them.
Therefore you need to know how financial aid awards affects their enrollment decisions?

8. Some Observations About IUPUI and Its Challenges
Given your history and mission, managing the nexus between diversity, access, and quality will be tough.
Requisites for meeting your goal of being a national urban institution for health and science means recruiting out of state and larger aid packages.
Be aware, national public policy may well be shifting back toward a stronger focus on access and equity with respect to financial aid.

9. Essentials on Success Keep senior campus administrators informed
You need a senior enrollment planning committee that brings credibility, influence, and ability to make decisions about substance and costs of enrollment plans
Making plans
5 years time periods
expect them to have direct effect on effects and strategies for no more than 2-3 years
Unless you SPEND, expect modest shifts over 3-5 year periods.

10. Ultimately…you will have to collectively take some risks, no sure thing