1. Newspaper Coverage Report
University Communications
May 9, 2011

2. Newspaper coverage analysis
Media reporting searched via LexisNexis and Tribune databases
Should be viewed solely as directional and for comparative purposes
Does not reflect the quality of media reporting
Schools compared
Illinois Wesleyan, Illinois State and Augustana
Kalamazoo College and Western Michigan
Newspapers examined
Pantagraph, Tribune, Sun-Times, Daily Herald and Kalamazoo Gazette

3. Observations
IWU is very competitive with ISU in terms of Pantagraph coverage
Overall, both schools have seen coverage decline about 20% over the past 10 years, which is likely due to less local news reporting in general
For perspective, Kalamazoo College does not get near the coverage we do in a very similar situation
IWU has very good share of news mentions in Chicago
Very competitive with ISU in all papers
Much better than Augie in all papers
Athletics drives the Chicago coverage

4. Competing well in the Pantagraph
Pantagraph mentions
Source: LexisNexis

5. Wesleyan does better than K-College
Kalamazoo Gazette mentions
Source: LexisNexis

6. Competitive share in Sun-Times
Sun-Times mentions
Source: LexisNexis

7. Very competitive in Tribune
Chicago Tribune mentions
Source: Chicago Tribune

8. Very competitive in Daily Herald
Daily Herald mentions
Source: LexisNexis