1. Blogger, Cutting for Business
Christine Schinagl
Blogger, Cutting for Business
Small Business Owner
Mom

2. The most affordable way to grow your small business.
SOCIAL MEDIA
The most affordable way to grow your small business.
Your
Business

3. Presentation Overview
Facebook
Collaborations
Pinterest
Copyrighting
& Calls to Action
Instagram

4. WHO IS YOUR BUYER, WHERE DO THEY FREQUENT?
Facebook
Instagram
Twitter
Pinterest
YouTube
Largest, most well known
Heavily image based
Great for breaking news
Youngest demographic
71% of adults who use internet are on Facebook
Handmade community is exploding
Users are more technically inclined than other networks
Primarily female (68%)
Most searched for term “Music”
Equal male to female
Highest demographic is college educated
Majority of users are mothers (60%)
Users spend a lot of time daily – 40 minutes
Usage among seniors is growing fastest
18-34 accounts for 67% of Instagram users
More popular with men
28% of Pinterest users have an income of $100K+
80% of YouTube’s daily views are outside of the US
Slowest growing sector of FB is age group
Hashtags are linked site wide
More popular with urbanites
Refers more traffic to the internet than Youtube, Google+, and LinkedIn combined
Best video length – 31 to 120 seconds
Pay to be seen
Changes being made (owned by Facebook).
Worldwide demographic
Pins last forever
Great for video hosting and posting on other networks

5. FACEBOOK SHOULD I BOTHER? PAGE VS. GROUP OLD CONTENT
Monetization of Pages. It’s now, pay to “play”.
A page or a page and a group – never just a group alone.
New followers often don’t scroll through your whole feed, share and share again!
FANS AS CREDIBILITY
LINKING ACCOUNTS
BE CONSISTENT
Which business looks more credible: Company ABC with 105 Facebook followers or Company XYZ with 10,005 Facebook followers?
Take advantage of the network which allows you to link to outside social networks.
If you post one time per day – then always post one time per day. If you post 10 times per day – always post 10 times per day.

6. Changes are coming to Instagram…
BRAND REPS AND ENTHUSIASTS
STYLING YOUR FEED
INTERACTION IS BECOMING IMPORTANT
Brand Reps and Enthusiasts are good for your business because they get your traffic growing organically.
A theme that runs through your entire feed.
Due to the changes n the new algorithm, if you want your posts to be seen you have to encourage interaction.

10. FACEBOOK and INSTAGRAM: Interaction is Important
Share something funny or relatable to your buyers.

11. PINTEREST PINS ARE FOREVER USE A BUSINESS ACCOUNT CLEAN OUT PINS
PIN TO MORE THAN ONE BOARD
TALLER THAN LONGER
OKAY TO REPIN OWN PINS

12. TO BE SUCCESSFUL ON PINTEREST, YOU MUST PIN CONTENT THAT LINKS TO YOUR PRODUCTS, YOUR SOCIAL MEDIA, OR YOUR SHOP.

13. Go to Canva.com, click “Create a Design”, then choose “Pinterest Graphic”.

15. Pick a design. Some are free, while others are $1
Pick a design. Some are free, while others are $1. For this example, I chose a rustic theme.

16. Upload your product photo, then make necessary edits
Upload your product photo, then make necessary edits. Remember to use a call to action to get pinners to click your pin.

17. Upload your product photo, then make necessary edits
Upload your product photo, then make necessary edits. Remember to use a call to action to get pinners to click your pin.

18. IMPROVING YOUR COPYWRITING
Don’t make your business sound large.
Qualify your information.
P.S. Lines
Repetition is memorable.
Diamond pattern of information.
Rhyming works

19. CALLS TO ACTION Limited number available, order today.
While supplies last, order now.
Message me now to start your custom order.
Order today and get free shipping.
Sign up for our mailing list and get a coupon in your inbox.
Share this post with a friend.
Double tap if you agree! (Instagram!)
Click here for a sneak peek of a new product.
Tag a friend who would love (xyz product).
Order now and receive a free gift.

20. 01 04 02 05 03 06 COLLABORATIONS Why collaborate with another seller?
Limit the timeframe.
01 – When you collaborate with another seller, or several sellers, your brand is featured across multiple social media networks. 02 05
What products to collaborate on?
Get it in writing. 03 06
How to find collaborators?
I’ve done some work for you – paper bags.

21. TIDBITS SURVEYING BUNDLES TESTIMONIALS REDUCING YOUR TURNAROUND
Bundles – Adds value and saves time. You notice bundles in big retailers around the holidays. Keep bundles to 2 – 5 related products. Tell customers how much they are saving. If they are only saving a few dollars, express in a percentage. Name your bundle! Photograph products together, rather than making photo collages.
Surveying customers you already have!
Turnaround – Amazon Prime – who loves it? It has spoiled us! Handmade is different!!!!!!!! Customers want things immediately. How long is too long? Streamlining your process (pre cut HTV, pre paint signs). Premade products – make one and keep the other in stock.
TESTIMONIALS
REDUCING YOUR TURNAROUND

22. Insider’s Club on Facebook (Group)
Christine Schinagl
Facebook
facebook.com/cuttingforbusiness
Instagram
@cuttingforbusiness
Pinterest
pinterest.com/cuttingbusiness
cuttingforbusiness.com
Insider’s Club on Facebook (Group)