1. © 2016 Global Market Insights, Inc. USA. All Rights Reserved www.gminsights.com Fuel Cell Market size worth $25.5bn by 2024Low Power Wide Area Network Brown Rice Market Share, Segmentation, Report 2024: Global Market Insights Inc.

2. © 2016 Global Market Insights, Inc. USA. All Rights Reserved www.gminsights.com  Brown Rice Market is expected to witness a surge in demand owing to its rising usage in food industry. Shift in consumer preference towards healthy and nutrition rich diet will drive product demand.  These are usually preferred over white grain, owing to its richness in fibre, vitamin, phosphorous, selenium and magnesium. Rising number of diabetic and obesity patients will increase product consumption. With its high nutrition value, it is considered as healthy diet for growing babies and toddlers. There has been growth in fitness conscious consumers. Innovation in packaging, emergence of new brands and availability of ready to cook product will positively impact industry growth. These factors are expected to propel brown rice market size.  Brown rice is edible whole grain with only outer hull removed. It is similar to white type with intact bran layer and cereal germ. It is high in fibre and good source of phosphorous, selenium, magnesium, niacin, thiamine and vitamin B6. Presence of fibre improves the bowel movement and promotes weight loss. Further it is rich in antioxidants and helps in removal of free oxygen radicals, which is a major factor for increasing demand in the brown rice market. Application Analysis of Brown Rice Market:

3. © 2016 Global Market Insights, Inc. USA. All Rights Reserved www.gminsights.com  Major restraint for brown rice market is its short storage life. With time, it loses its essential oils and need to be consumed within 6-7 months. As compared to brown, protein in more in white. Further it is difficult to digest for convalescent patients with weak digestion. Due to lesser processing, accumulation of arsenic is higher than white. With advancement in processing like parboiling, the nutrition content of plain white type has enriched. In addition, brown rice is costlier than white one. These factors may restrict the growth of brown rice market.  Based on length, these can be classified into long grain, medium grain, and short grain. Long grain has higher share in brown rice market with their growing use in social gatherings and various dishes including pilaf and stir fry as after getting cooked these become firm, fluffy and remain separate. These require more cooking time as compared to others. Medium grain is sweeter and tender along with nutty flavour after cooking. Application Analysis of Brown Rice Market:

4. © 2016 Global Market Insights, Inc. USA. All Rights Reserved www.gminsights.com  On the basis of type, brown rice market is segmented into sweet and basmati. Basmati comprises of long grain, whereas sweet type consists of medium and short grain. Sweet type also known as sticky has higher starch content. These are mostly consumed in Asian countries. Basmati has more application owing to applications of long grains but are costlier than others.  Based on distribution channel, brown rice market is classified into super/ hyper stores, department stores, grocery and online retailers. Super stores have major share as urban and semi urban population prefer these owing to ease in product availability. There has been considerable increase in number of stores with major players including Fairway and Walmart. With the increase in online platforms, discount offers and easy delivery, there has been around 10 % increase in online sale. Department and grocery stores have decent share and witnessing substantial growth with increase in local demand in the brown rice market. Regional Analysis of Brown Rice Market:

5. © 2016 Global Market Insights, Inc. USA. All Rights Reserved www.gminsights.com  Asia Golden  T.K. Mills  Shiva Shellac & Chemicals  Daawat  Amira Nature Foods Other prominent players incldue Riviana Foods, Chandrika Group, Ebro Foods, Sun Food and Agistin Biotech. Competitive Market Share of Brown Rice Market:

6. © 2016 Global Market Insights, Inc. USA. All Rights Reserved www.gminsights.com  Asia Pacific has major share in global brown rice market owing to presence of largest producers and consumers of grain as it is considered as a staple food in this region. India, Thailand, Bangladesh and Pakistan are major producers (approximately 90% of total production) and Thailand is world’s largest exporter.  North America has significant share in brown rice market with increase in obese population, rising income level and increasing health consciousness. Latin America has shown substantial growth with increase in farming and agricultural activities. Middle East and Africa has decent share with increase in import of product. Reigonal Analysis of Brown Rice Market:

7. © 2016 Global Market Insights, Inc. USA. All Rights Reserved www.gminsights.com Browse Full Research Report On Brown Rice Market @ https://www.gminsights.com/industry-analysis/brown-rice-market Request for an in-depth table of contents for this report @ https://www.gminsights.com/request-toc/upcoming/1846 https://www.gminsights.com/request-toc/upcoming/1797 https://www.gminsights.com/request-toc/upcoming/1846

8. © 2016 Global Market Insights, Inc. USA. All Rights Reserved www.gminsights.com Stay In Touch Website: www.gminsights.comwww.gminsights.com Social Media: