1. Gestion de l’entreprise internationale
Master 2 AET
Spécialité EIPME

2. La planète du capital Module 2 Jean-Louis Perrault, 2004-2005 EI
Les débats principaux sont politiques ou diplomatiques
L’espace international après Bretton Woods est celui où les nations s’organisent ;
L’économie internationale ne peut expliquer l’EI … elle ne saisit pas l’entreprise
L’économie industrielle … ne saisit pas l’internationale
Jean-Louis Perrault,

3. 2-3 Impact des cultures nationales
A- The Home-country environment
B- The Three Dimensions of Business Strategies
Jean-Louis Perrault,

4. A- The Home-country environment (1)
Cultural Structure
Structuration verticale ou horizontale ?
Social Relationships
Individualisme/indépendance vs Groupe/interdépendance
Insecurity Avoidance
Jean-Louis Perrault,

5. Simple Comparison between US and Japanese Cultures in business
Innovativeness
Team  innovativeness ?
Inventiveness
Individualism  creativity ?
Approach to technological development
New technology in- old out vs. Evolutionary step-by-step renewal
Source : Martin Hilb in Gestion 2000
Jean-Louis Perrault,

6. A- The Home-country environment (2)
Innovativeness
Team  innovativeness ?
Inventiveness
Individualism  creativity ?
Approach to technological development
New technology in- old out vs. Evolutionary step-by-step renewal
Jean-Louis Perrault,

7. Technological Cultures differentiation
Innovativeness
Team  innovativeness ?
Inventiveness
Individualism  creativity ?
Approach to technological development
New technology in- old out vs. Evolutionary step-by-step renewal
Source : Martin Hilb in Gestion 2000
Jean-Louis Perrault,

8. B- The Three Dimensions of Business Strategies (1)
Shareholder-oriented Business Dimension
Customer-oriented business dimension
People-oriented Business dimension
Jean-Louis Perrault,

9. Three Dimensions of Business Strategies
Source : Martin Hilb in Gestion 2000
Jean-Louis Perrault,

10. B- The Three Dimensions of Business Strategies (2)
Shareholder-oriented Business Dimension
Low debt-to-equity ratio (US)
vs high debt-to-equity ratio (Jap) 
Short-term oriented business decisions
Jean-Louis Perrault,

11. Share-Holders Oriented Model
Source : Martin Hilb in Gestion 2000
Jean-Louis Perrault,

12. B- The Three Dimensions of Business Strategies (3)
Customer-oriented business dimension
Ansoff’s Product-Market
External Growth Vs
Growth by step with continuing product development
Voir
Jean-Louis Perrault,

13. Consumer-oriented Business Dimension
US < Jap
US < Jap
Source : Martin Hilb in Gestion 2000
US < Jap
US > Jap
Jean-Louis Perrault,

14. B- The Three Dimensions of Business Strategies (4)
People-oriented Business dimension
Intérêts identiques ou conflictuels ?
Jean-Louis Perrault,

15. People-Oriented Model
Source : Martin Hilb in Gestion 2000
Jean-Louis Perrault,

16. Succesful = Paradoxal ? Jean-Louis Perrault, 2004-2005
Source : Martin Hilb in Gestion 2000
Jean-Louis Perrault,

17. KISS-S Rule Keep It Simple, Systematic and Stimulating
Source : Martin Hilb in Gestion 2000
Jean-Louis Perrault,

18. Global World
Jean-Louis Perrault,