1. GAMING POV

2. GTA V – mobile swipe gallery
+1.2M Impressions Delivered
+1.3K First Interactions
+1M Page Views
+8.8% Expanded Unit Click-through Rate
319% The industry CTR
Source: Celtra Report 2013 / MediaMind Research, Market Definition: United States & Canada - Industry Average 2.18% CTR

3. Syndication and distribution
Sliver unit
Destructive overlay
Prime placement fixed to the top of the site
Site content gets pushed down upon user engagement
Single and multi video functionality
Client site and social click outs
Subtle HTML 5 animation
Fully branded video game experience
Engaging 3-D destructive animation
Click-through link to site of purchase

4. Syndication and distribution
Custom video series
complex OVERLAY
Custom video series and hub destination
Multi-part video series integrating an in-depth look at the hottest topics in gaming and upcoming releases
Interactive user commenting
Social share tools
Promoted via cobrands and video distribution/syndication units
High-impact overlay execution
Fully branded roadblock
Engaging custom animation
Click-throughs to site of purchase

5. Syndication and distribution
Mobile cube
FEATURES:
Sleek and interactive unit featured six sides
Users could spin and turn cube left to right, up and down
Unit triggered by 320x50 banner featuring client branding
Users could view content such as short video clips and stills
Click-outs to official site for additional product information

6. craveonline Engagement
Male Audience
M18-34 are 109% more likely to be found on CraveOnline than the average internet site
159
MILLION
Reaches 29.7% of the
TOTAL US INTERNET AUDIENCE of males ages 18-34
COMP
INDEX
209
PAGE VIEWS
6.5
MILLION
24+
AVERAGE PAGES PER VISITOR
16+ MIN
MINUTES
PER VISITOR
UNIQUE VISITORS
Source: comScore Key Measures, Plan Metrix, Q4 2013

7. Share opinions on social media
Reach and consumption
Audience M18-34
215
COMP
INDEX
251
COMP
INDEX
Own a PS3 console
Own an x-box 360 console
295
COMP
INDEX
301
COMP
INDEX
Frequently advise others on video games
Own 3+ web enabled game consoles
342
COMP
INDEX
272
COMP
INDEX
First to own the latest on video games
Spend 20+ hours per week playing video games
310
COMP
INDEX
186
COMP
INDEX
Spent +$200 on video games in the last 6 months
Post to social media daily
187
COMP
INDEX
Share opinions on social media
Source: comScore Plan Metrix, Q4 2013

8. Reach and consumption
Audience M18-34
310
COMP
INDEX
249
COMP
INDEX
Play shooter games
Play RPG games
275
COMP
INDEX
221
COMP
INDEX
Play fighting games
Play adventure games
177
COMP
INDEX
187
COMP
INDEX
Play sports games
Plat extreme sports games
273
COMP
INDEX
310
COMP
INDEX
Play action games
Play strategy games
217
COMP
INDEX
Play racing games
Source: comScore Plan Metrix, Q4 2013

9. Past gaming campaigns 1.26% 7.25% 8.89% Click-Through Rate
9.7x the Industry Average
7.25%
Interaction Rate
82% the Industry Average
8.89%
Post Engagement CTR
0.13% Click-Through Rate
4.0% Interaction Rate
eMarketer:  US Rich Media Ad Metrics, by Industry, 2012 – Gaming

10. mobile solutions DEMO DEMO DEMO DEMO DEMO Animated Banners/CDU
Adhesion
Unit 3D
Cube
Swiper
Gallery
Combinator
DEMO
DEMO
DEMO
DEMO
DEMO