1. Aloha to Hawaii Sweepstakes
Objective
Promote the Febreze Aloha scented product line and drive Hilton HHonors™ registrations
Mechanics:
During the Sweepstakes Period, consumers entered the Sweepstakes at by completing the on-screen registration form.
Site was optimized to be able to enter via desktop, mobile and tablets.
Prizes:
Grand Prizes (2): A 7-day/6-night trip for four to the Hilton Hawaiian Village in Waikiki, Hawaii including R/T air transportation from major airport nearest winner’s home, hotel accommodations, car rental and $2,800 spending money.
Fifty (50) First Prizes: A $50 Hilton HHonors ™ Gift Card.
Five Hundred (500) Second Prizes: 1,000 Hilton HHonors ™ Points
DJA Handled: Promotion Administration, technical development, winner notification, travel and prize fulfillment.
Hilton contact: was provided through our Febreze brand contact