1. Communicate your project
Lead Partner Seminar,
25 March 2011

2. Communication Strategy Reporting and EU publicity requirements
Communicate your project
Lille, 25 March 2011
Communication Strategy
Reporting and EU publicity
requirements
3. Conclusion

3. 1. Communication Strategy
Communicate your project
Lille, 25 March 2011
1. Communication Strategy
Time / budget / staff
Objectives
Target groups
Messages

4. Objectives: What is it that you want
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Lille, 25 March 2011
Objectives: What is it that you want
communication to do for your project?
Change people’s behaviour or opinions?
Raise awareness?
Get decision makers support your project and change a policy?
→ communicate clearly with obj. in mind

5. Target Groups: who do you want to know about your project?
Communicate your project
Lille, 25 March 2011
Target Groups: who do you want to know about your project?
Who ? General public, local/reg./Nat. Authorities, Decision-makers, experts, etc.
Prioritisation
→ communicate to clearly defined target groups

6. Communicate your project
Lille, 25 March 2011
Messages: a simple and clear idea that acts as a guiding principle for all kinds of communication
What does your audience need to know to support you?
2-3 messages clear, concise & consistent
→ communicate few tailor-made key messages

7. 1. Communication Strategy: Implementation
Communicate your project
Lille, 25 March 2011
1. Communication Strategy:
Implementation
Activities: what for whom? When? What are the milestones?
Tools: adapted to your target groups

8. 2. Reporting & EU Publicity Requirements 2.1 Reporting to the JTS
Communicate your project
Lille, 25 March 2011
2. Reporting & EU Publicity
Requirements
2.1 Reporting to the JTS
Progress reports every 6 months
Feedback for improvement

9. 2. Reporting & EU Publicity Requirements
Communicate your project
Lille, 25 March 2011
2. Reporting & EU Publicity
Requirements
2.2 Evaluation: Indicators in Progress Reports

10. Communicate your project
Lille, 25 March 2011
III. Monitoring of Qualitative Indicators
Please fill in all values on the basis of joint evaluation within the partnership
You will find further guidance in Guidance Note 14
GENERAL QUALITATIVE INDICATORS
Qualitative indicators
Score estimated in a scale of 1 (low) to 5 (high)
Comments/Justification
Level of cooperation and partnership building (experience/ knowledge transfer, trust, confidence, learning) 5
High level of trust and cooperation developed between the partners, between the partners and observers and with the JTS
Project clustering activities (synergies with other projects, networks development, institutional linkages) 4
Networks are being developed with other projects focused on 50+ in both the private and public sector. The Lead partner through the project director is playing a strong ambassadorial role at European level while each partner and observer is promoting the networks at national level.
New ways of doing, thinking, working / new technologies
Senior Enterprise is being perceived as highly innovative in its holistic approach to raising awareness of the opportunities for those aged 50+ to engage with enterprise
Involvement of civil society, community, ethnic, rural/urban groups 3
This will further develop over the life of the project
Involvement of privatesector
This has started well with role model profiles are being developed and published on the website. The Senior Enterprise Association will provide a vehicle for those from the private sector to become involved to a greater extent in Senior Enterprise.
Building on results of previous projects
As outlined in Transnational Learning (Section 2.5) this has already started and will further develop over the life of the project.

11. 2. Reporting & EU Publicity Requirements 2.3 Publicity requirements
Communicate your project
Lille, 25 March 2011
2. Reporting & EU Publicity
Requirements
2.3 Publicity requirements

12. EU Regulations in short
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EU Regulations in short
Beneficiary = all partners
Inform the public about EU & INTERREG
All partners informed about kind of funding (ERDF)

13. The Joint Signature Publications (booklets, leaflets, newsletters)
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The Joint Signature
Publications (booklets, leaflets, newsletters)
Billboards and plaques when required (see: EC Regulation 1828/2006 and EC 846/2009 of 1st September 2009)

14. Communicate your project
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The Graphics

15. Remember… You can download it from: www.nweurope.eu
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Lille, 25 March 2011
Remember…
You can download it from:
PDF is a professional format

16. What will be checked? Communicate your project
Lille, 25 March 2011
What will be checked?
Does the project comply with EU regulations?
(Adequate reference to Structural Funds)
To what extent does communication contribute to
raising awareness of transnational cooperation?
Have specific indicators been set up to measure
the effectiveness of communication activities?
How do these indicators compare with objectives
set in the communication plan?

17. Communicate your project
Lille, 25 March 2011
To remember…
Failure to comply with the minimum requirements will result in project activities deemed ineligible for EU funding

18. 3. Conclusions Stay in touch The JTS is here to help
Communicate your project
Lille, 25 March 2011
3. Conclusions
Stay in touch
The JTS is here to help

19. We need to stay in contact
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We need to stay in contact
About your communication strategy
About the news of your project
About changes of Communication staff
About news of the Programme: Com training in June, AE, Web news, etc.

20. We are there for you! Communicate your project Eva Martínez Orosa
Lille, 25 March 2011
We are there for you!
Eva Martínez Orosa
T. +33 (0)
Sophie Delpierre
T. +33 (0)

21. THANK YOU PAULA! THANK YOU ALL! Communicate your project
Lille, 25 March 2011
THANK YOU PAULA!
THANK YOU ALL!