1. Farmers Market Program EXPRESS MARKETS
Over the years we have realized that we need to provide additional sales channels to attract and retain farmers
Some of the difficulties of retaining the farmers have been:
Changing demographics of the market visitors – Increasing tourists during farm season June - October
Economy
Cooler space
Location - Harder to get to/Parking
One of those channels are our express markets or smaller lunchtime markets in heavily trafficked areas throughout Seattle. We currently run 5 express markets
Currently have 98 vendors – 78 farmers and 20 artisan food producers.
This is a representation of how this program has been trending over the years.
While attendance for PPM is down 5.1% while the Express Markets are up
Last year overall attendance was at a 10 year high.
Revenue from rents is up 1.1%.
2016 is in line with historic average.

2. Farmers Market Program Trending
Over the years we have realized that we need to provide additional sales channels to attract and retain farmers
Some of the difficulties of retaining the farmers have been:
Changing demographics of the market visitors – Increasing tourists during farm season June - October
Economy
Cooler space
Location - Harder to get to/Parking
One of those channels are our express markets or smaller lunchtime markets in heavily trafficked areas throughout Seattle. We currently run 5 express markets
Currently have 98 vendors – 78 farmers and 20 artisan food producers.
This is a representation of how this program has been trending over the years.
While attendance for PPM is down 5.1% while the Express Markets are up
Last year overall attendance was at a 10 year high.
Revenue from rents is up 1.1%.
2016 is in line with historic average.

3. EXPRESS MARKETS - Total Sales by Year
This graph shows the growth of our Express Market program
Farmers Markets trending up nicely. We saw good growth in Total sales of $901,000 YTD, up 31% over 2015.
Specifically you can see from we had the same number of markets and increasing sales overall with SLU as our highest grossing market.
A total of 47 vendors participated in the farmers market program. 29 farmers, 17 artisan food producers and 1 rotating craft booth at MS.
Accept debit/credit and EBT at all locations

4. Rapid Market Assessment: South Lake Union (SLU) Express Market
RMA –Rapid Market Assessment where we spend a day helping market attendees fill out a dot survey to assess the health of our markets
This is a snapshot from South Lake Union
South Lake Union – Our biggest offsite market typically averaging vendors with a pedestrian count of 8,500 people.

5. Rapid Market Assessment: South Lake Union (SLU) Express Market
Most customers come from a three block radius.
Typical customer spends $11-20
Primary Purpose for attending market?
29% Fruit/Berries
23% Prepared Foods
19% Flowers
14% Other
8% Veggies
7% Atmosphere
RMA –Rapid Market Assessment where we spend a day helping market attendees fill out a dot survey to assess the health of our markets
This is a snapshot from South Lake Union
South Lake Union – Our biggest offsite market typically averaging vendors with a pedestrian count of approximately 8,500 people