1. 997C0014 Cupid
997C0024 Nancy

2. History
Since in 1988
Description

3. Products & Services Sing a song Highest quality ingredients Fresh make
We Will Make People Happy

4. Select the reasons of COLD STONE
Goal 6%
32%
43%
19%

5. ．Advantage ．Segmentation ．Target
Consumer analysis
．Advantage
．Segmentation
．Target

6. Enjoy the rich taste

7. Overall evaluation How much is reasonable price ?
In the past three months, have you been buy COLD STONE or Häagen-Dazs ?
Choose the major factor of COLD STONE or Häagen-Dazs?
□ flavors □ Price □ Product design and color