1. THE CSR’s influence on customer behavior in the Lebanese banking sector
Nehme AZOURY, Dean
Charbel EL KHOURY, Lecturer
April 15th, 2014

2. STRUCTURE Introduction Research question Literature Review
Research hypotheses
Research Methodology
Results
Conclusion 2

3. INTRODUCTION CSR seems to be very popular among business environments
This soaring concept has caused much writings to the point that some saw it as a temporary fad
Today, CSR have started to reveal wider practices among local banks 3

4. RESEARCH QUESTION
How deep is the Lebanese banking sector involved in CSR activities? 4

5. THEORETICAL FOUNDATIONS OF CSR
Milton Friedman 1970
Making Profit
Ralph Nader
Corporate Contribution to the Social Well Being
The Pyramid of CSR
Archie Carroll , 1991 5

6. 2 Focus Group Interviews
RESEARCH METHODOLOGY
Preliminary Study-Focus Group Interviews
List of attributes pertinent to our dependent and independent variables
7 Participants
Local Banks
2 Focus Group Interviews
Gathering
7 Participants
Clients 6

7. RESEARCH METHODOLOGY Questionnaire Questionnaire 7 7 CSR Directors
Local Banks
161 Clients
Questionnaire 7

8. RESULTS Bank’s Involvement in CSR Activities Banks’ Image
Clients’ Retention H1
Banks’ Image H2 8

9. Conclusion
The bank’s CSR activities enhance the banks’ ability to achieve better image and client retention
Large local banks tend to have more CSR activities than the smaller ones
Our study would be a great potential for future researches 9