1. Interior Design Business Plan

2. CONTENTS Blank spot in the market Target Audience Unique Selling Point
Promotion Strategy

3. 01
Bland Spot in the Market

4. 02 01 03 Decoration is The process of design is not effective
an emerging
industry, which
is not well-deve
loped
The process of design is not effective
Existing design tend to be luxurious and impractical

5. 02
Target Audience

6. Young people with less budget
Elder people that need functional design
People who have demands of life quantity, like to decorate home

7. 03
Unique Selling Point

8. 4, Design for those who rent a house.
2,Deep dig the needs of young people and elder people, and provide them with user-friendly design.
1，Provide the service of changing the home decoration from time to time.
3,Make the process of design more simple and effective: pre-design a questionnaire to have customers’ life habits and design according it.
4, Design for those who rent a house.

9. 04
Promotion Strategy

10. In my imagination, I think the advertisement should be cozy, practical and creative. The promotion should be both online and offline, and mainly focus on social media. I think the key point of promote by social media is “engagement”, which means let people get engaged, so we can design a series of campaigns, for example, let people share and show their skills of classify and storage. I think the most important thing of promotion is to spread your concept of life ,your concept of life quantity, when people accept it, they will accept your design..

11. THANK YOU